Insights

Family-owned advantage Leverage Badger’s long-standing family and employee-owned structure to position as a stable partner with strong commitment to service levels and customized account management for long-term projects.

Regional distribution Target contractors and builders in Wisconsin, Minnesota, Iowa and Illinois where Badger operates its delivery routes, offering just-in-time lumber, millwork and building products to support active construction pipelines.

Industrial automation trend Capitalize on the industry move toward automation by offering high-efficiency, compatible millwork production and installation solutions or integrated material handling services to improve productivity for Badger’s customers.

Digital sales enablement Align with Badger’s tech stack (Salesforce, Shopify, WordPress) to propose digital ordering, CRM-led account management, and online catalogs that reduce lead times and improve order accuracy for builders and remodelers.

Careers and capacity Propose workforce development and training partnerships to support Badger’s expanding millwork production and driver teams, creating talent pipelines that ensure reliable supply and project timelines for key accounts.

Similar companies to Badger

Badger Tech Stack

Badger uses 8 technology products and services including SOLIDWORKS, gstatic.com, WordPress, and more. Explore Badger's tech stack below.

Media & News

Badger's Email Address Formats

Badger uses at least 4 email formats:
Badger Email FormatsExamplePercentage
FLast@badgerlax.comJDoe@badgerlax.com
90%
FirstLast@badgerlax.comJohnDoe@badgerlax.com
5%
First.Last@badgerlax.comJohn.Doe@badgerlax.com
4%
Last@badgerlax.comDoe@badgerlax.com
1%

Frequently Asked Questions

What is Badger's phone number?

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You can contact Badger's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Badger's stock symbol?

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Badger is a publicly traded company; the company's stock symbol is BMI.

What is Badger's official website and social media links?

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Badger's official website is badgerlax.com and has social profiles on LinkedIn.

How much revenue does Badger generate?

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As of August 2026, Badger's annual revenue is estimated to be $50M - $100M.

What is Badger's SIC code and NAICS code?

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Badger's SIC code is 2499 - Wood Products, Not Elsewhere Classified and NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Badger have currently?

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As of August 2026, Badger has approximately 167 employees across 5 continents, including North America, Europe and Africa. Key team members include Chief Executive Officer: B. M., Accounts Payable Manager / Payroll / Mro Specialist: T. H. and Production Manager: B. D. Explore Badger's employee directory with LeadIQ.

What industry does Badger belong to?

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Badger operates in the Wholesale Building Materials industry.

What technology does Badger use?

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Badger's tech stack includes SOLIDWORKS, gstatic.com, WordPress, Salesforce, Shopify, Office 365, Microsoft Windows and WP Engine.

What is Badger's email format?

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Badger's email format typically follows the pattern of FLast@badgerlax.com. Find more Badger email formats with LeadIQ.

When was Badger founded?

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Badger was founded in 1903.
Badger logo

Badger

Wholesale Building MaterialsWisconsin, United States51-200 Employees

Badger Corrugating Company is a mid-sized wholesale distributor of building materials based in La Crosse, Wisconsin. Founded in 1903 as a metal fabricator and supplier for the heating and building trades, it has evolved into a full-line distributor of lumber, interior and exterior millwork, cabinets and other building products for residential and commercial projects, supported by its own delivery fleet serving Wisconsin, Minnesota, Iowa and Illinois, and it is currently in its fifth generation of family ownership. 

Its customer base includes contractors and other construction professionals who rely on a broad assortment of materials delivered via scheduled routes. The company maintains a family- and employee-owned ownership structure across generations, reflecting long-standing local governance. It is actively recruiting for positions in sales, drivers and millwork production, with 1st, 2nd and weekend shifts available.

Section iconCompany Overview

Phone number
SIC Code
2499 - Wood Products, Not Elsewhere Classified
Stock Symbol
BMI
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded
1903
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Badger's revenue is estimated to be in the range of $50M - $100M

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