Insights

Product Diversification Bahlsen Group offers a broad product portfolio including iconic biscuits like Leibniz, seasonal treats, snack bars, and organic options, presenting multiple avenues for cross-selling and tailored marketing approaches across different customer segments.

Innovation Focus With a heritage of embracing new ideas and recent expansion into organic fruit and nut bars, Bahlsen demonstrates a commitment to innovation that can be leveraged to introduce new product lines or collaborate on limited editions to boost market visibility.

Sustainability Opportunities Given the increasing consumer demand for eco-friendly products, Bahlsen’s focus on organic offerings indicates an openness to sustainability initiatives, creating potential for partnerships around organic, ethically sourced ingredients, and environmentally conscious packaging.

Digital Engagement Utilizing a tech stack that includes Google Workspace, SAP, and analytics tools like Matomo, Bahlsen is positioned to enhance digital marketing efforts, customer engagement, and e-commerce strategies to reach broader markets and increase sales channels.

Market Positioning As a successful family-owned business with nearly a century of experience and a strong brand presence, Bahlsen can be targeted for premium collaborations, co-branding opportunities, and entry into new international markets where heritage and quality are valued.

Bahlsen Group Tech Stack

Bahlsen Group uses 8 technology products and services including Matomo, Canva, Osano, and more. Explore Bahlsen Group's tech stack below.

  • Matomo
    Analytics
  • Canva
    Audio, Video, Graphics
  • Osano
    Cookie Compliance
  • SAP
    Customer Relationship Management
  • Google Workspace
    Email
  • Google Sheets
    Office Suites
  • Google
    Search Engines
  • Nginx
    Web Servers

Media & News

Bahlsen Group's Email Address Formats

Bahlsen Group uses at least 2 format(s):
Bahlsen Group Email FormatsExamplePercentage
First.Last@bahlsen.comJohn.Doe@bahlsen.com
88%
First_Last@bahlsen.comJohn_Doe@bahlsen.com
2%
Last.First@bahlsen.comDoe.John@bahlsen.com
3%
Last_First@bahlsen.comDoe_John@bahlsen.com
2%
FLast@bahlsen.comJDoe@bahlsen.com
2%
First.MiddleLast@bahlsen.comJohn.MichaelDoe@bahlsen.com
1%
LastF@bahlsen.comDoeJ@bahlsen.com
1%
Last@bahlsen.comDoe@bahlsen.com
1%

Frequently Asked Questions

Where is Bahlsen Group's headquarters located?

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Bahlsen Group's main headquarters is located at 11 Podbielskistrasse Hannover, Lower Saxony 30163 Germany. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Bahlsen Group's phone number?

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You can contact Bahlsen Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bahlsen Group's official website and social media links?

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Bahlsen Group's official website is thebahlsenfamily.com and has social profiles on LinkedIn.

How much revenue does Bahlsen Group generate?

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As of February 2026, Bahlsen Group's annual revenue is estimated to be $561M.

What is Bahlsen Group's NAICS code?

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Bahlsen Group's NAICS code is 311 - Food Manufacturing.

How many employees does Bahlsen Group have currently?

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As of February 2026, Bahlsen Group has approximately 666 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: A. K.Cto: A. H.Chief Culture Officer: C. K.. Explore Bahlsen Group's employee directory with LeadIQ.

What industry does Bahlsen Group belong to?

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Bahlsen Group operates in the Food and Beverage Manufacturing industry.

What technology does Bahlsen Group use?

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Bahlsen Group's tech stack includes MatomoCanvaOsanoSAPGoogle WorkspaceGoogle SheetsGoogleNginx.

What is Bahlsen Group's email format?

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Bahlsen Group's email format typically follows the pattern of First.Last@bahlsen.com. Find more Bahlsen Group email formats with LeadIQ.

Bahlsen Group

Food and Beverage ManufacturingLower Saxony, Germany501-1000 Employees

Hermann Bahlsen discovered potentials and ideas in places where others wouldn’t think to look. This talent for clever "finding" is our heritage and helps us to remain successful in a rapidly changing world. With the courage to try new things, our determination to succeed, passion in everything we do and our strong brands, we will continue to innovate and bring joy into the life of people all over the world. 

Curiosity, courage and the urge to shape a better future: all this unites and drives Bahlsen employees - from production to management. 

Our home is Hanover, our legacy is the sweet pleasure of biscuits. 130 years of knowledge, unique taste, high quality and committed employees have made The Bahlsen Family what it is today: a successful and modern family business. Our diverse product portfolio ranges from the well-known "LEIBNIZ Butterkeks" to waffles, cakes and seasonal products. These also include biscuit-based snack bars, sweet snacks and, more recently, organic fruit and nut bars. Other Bahlsen Group brands include LEIBNIZ, PiCK UP!, KRAKUSKI and RAWBITE.

Section iconCompany Overview

Headquarters
11 Podbielskistrasse Hannover, Lower Saxony 30163 Germany
Phone number
NAICS Code
311 - Food Manufacturing
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Bahlsen Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Bahlsen Group's revenue is estimated to be in the range of $50M$100M

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