VIP Service Leverage Baker Bros’ newly launched VIP hospitality service to upsell premium flooring and booked service experiences, creating targeted offers for repeat visitors and high-value projects.

Expanding Footprint Appear to a broad Phoenix metro audience with showrooms across multiple cities; propose localized promotions, in-store events, and region-specific flooring solutions to boost cross-store referrals and drive larger project bids.

Mid-Market Focus With revenue in the mid-range and a small to mid-size employee base, position value-added services, installation bundles, and financing options to attract mid-market contractors and residential remodels competing with larger retailers.

Tech Enabled Utilize insights from their tech stack (advertising platforms, analytics, email marketing, cloud services) to craft targeted digital outreach, retargeting, and nurture campaigns for project-based buyers and interior designers.

Strategic Partnerships Explore partnerships with local contractors, interior designers, and hospitality venues linked to their VIP service to secure repeat business, bulk flooring deals, and preferred supplier arrangements.