Growth through partnerships Baker University has recently expanded leadership roles and partnerships, including a collaboration with the Gardner Institute for student success. This indicates opportunities to position student success analytics, retention tools, and targeted advising solutions.

Security and compliance A disclosed data breach affecting over 53,000 individuals highlights a strong need for enhanced cybersecurity, privacy management, and incident response services tailored to higher education institutions.

Enrollment and advancement Recent hires in advancement and enrollment management suggest Baker is prioritizing fundraising and student recruitment. This presents openings for donor management software, CRM optimization, marketing automation, and enrollment analytics services.

Athletics and engagement Appointment of a new head women's basketball coach and active athletics governance signals opportunities to offer athletic performance analytics, fan engagement platforms, and wellness/training tech for student-athletes.

Technology modernization The tech stack shows use of cloud hosting and performance optimization tools. There is potential for modernization in IT services, data governance, cloud security, and scalable digital infrastructure to support seven campuses and non-traditional learners.