Student Success Focus Baker's partnership with the John N. Gardner Institute and leadership focus on student affairs and enrollment management signal a strategic push to improve student success and retention across its seven campuses. Sales opportunities include an integrated student success platform, data analytics, advising workflows, and enhanced CRM capabilities to boost persistence and graduation rates.

Digital Marketing Growth The university actively uses Salesforce Marketing Cloud Account Engagement, Yoast SEO Premium, Google Search Console, Shopify, and related optimization tools, indicating a strong emphasis on digital outreach and online enrollment. Opportunity to propose advanced marketing automation, personalized communications, SEO and website optimization, and analytics services to lift lead capture and program enrollment.

Cybersecurity Readiness A data breach disclosed for 2024 affecting thousands highlights cybersecurity and data privacy risk. Opportunity to offer security assessments, incident response planning, identity and access management, ongoing monitoring, backup and disaster recovery, and governance solutions.

IT Modernization Baker's seven campuses and modern cloud based tech stack present a chance to unify IT operations, ecommerce, and web infrastructure. Opportunity to propose campus wide IT modernization including single sign on, backup and disaster recovery, cloud hosting, CMS and LMS integrations, and secure data sharing across campuses.

Advancement Growth The appointment of a vice president of advancement shows investment in fundraising and donor engagement. Opportunity to provide fundraising CRM, donor analytics, campaign management, and alumni engagement solutions to grow gifts and deepen relationships across Baker's communities.