Growth and Partnerships Baker University is expanding leadership and enrollment capacity with recent promotions and new hires in advancement, student affairs, and enrollment management, indicating openness to partnerships that enhance fundraising, student services, and recruitment initiatives.

Data Security Focus A data breach disclosed for 53,000 individuals highlights a heightened emphasis on cybersecurity, data governance, and compliant IT solutions, presenting a sales opportunity for security platforms, breach response services, and user data protection.

Athletics Engagement Interest in strengthening athletics leadership, evidenced by hiring a new head women's basketball coach, suggests opportunities to offer athletic CRM, student-athlete performance analytics, facilities tech, and branding/revenue solutions.

Technology Stack The university already leverages cloud, CMS, marketing automation, and analytics tools (AWS, WordPress, Pardot, Tealium); this indicates receptivity to integrated, scalable education technology, marketing data platforms, and student lifecycle solutions.

Student Success Partners Strategic partnership with the Gardner Institute signals a focus on student success initiatives; there is room to propose student success platforms, retention analytics, advising tools, and accelerated learning programs to support near-term growth.