Market Position Leading authority in foundation repair and basement waterproofing in Eastern Iowa and Western Illinois, presenting a strong regional footprint ripe for cross-sell with adjacent home services and expansion opportunities in nearby markets.

Growth & M&A Recent acquisition of Todd’s Mudjacking and Basement Services indicates a growth strategy and integration potential for expanded service lines, geographies, and customer databases to leverage for upsell of bundled solutions.

Service Expansion Introduction of Concrete Sealant in 2018 shows willingness to broaden offerings; potential to upsell complementary concrete protection, sealing, and preventive maintenance packages to existing basement and crawl space customers.

Tech & Ops Utilizes industry tools (iCIMS, WordPress, New Relic, QuickBooks, Mimecast, analytics platforms) which can facilitate targeted marketing, CRM-driven sales outreach, and performance analytics for higher conversion of leads in regional markets.

Awards & Trust History of industry recognition and BBB/HomeAdvisor accolades enhances credibility with homeowners; leverage in outreach to win larger projects and financing partnerships with property managers and insurers.