Insights

Growth potential Balancy targets small mobile game studios with LiveOps and monetization needs, presenting an opportunity to upsell further automation, AI-assisted optimization, and templates to accelerate time-to-market for live events and offers.

AI Enabled Recently announced built-in AI Nia suggests a selling point around predictive analytics, personalized offers, and smarter event sequencing to boost revenue per user, ideal for ROAS-focused outreach.

Public Partnerships Strategic integrations with Amanotes and adoption by major publishers indicate growing demand for centralized LiveOps platforms, creating cross-sell potential into partner studios and catalog players.

Commerce Ready New features like public holidays recommendations and Battle Pass templates signal readiness to support seasonal monetization, offering seasonal campaigns and IAP optimization services to clients.

Financial Growth Current funding history and sub-million revenue band imply a receptive market for expansion deals, partner-led pilots, and tiered pricing plans to scale with growing client portfolios.

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Balancy Tech Stack

Balancy uses 8 technology products and services including Calendly, Amazon Web Services, WordPress, and more. Explore Balancy's tech stack below.

Balancy's Email Address Formats

Balancy uses at least 2 email formats:
Balancy Email FormatsExamplePercentage
First@balancy.coJohn@balancy.co
88%
First.Last@balancy.coJohn.Doe@balancy.co
12%

Frequently Asked Questions

What is Balancy's official website and social media links?

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Balancy's official website is balancy.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does Balancy generate?

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As of August 2026, Balancy's annual revenue is estimated to be <$1M.

What is Balancy's NAICS code?

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Balancy's NAICS code is 5112 - Software Publishers.

How many employees does Balancy have currently?

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As of August 2026, Balancy has approximately 10 employees across 2 continents, including Europe and North America. Key team members include Ceo, Co-Founder: P. I., Cto, Co-Founder: A. A. and Chief Operating Officer: A. K. Explore Balancy's employee directory with LeadIQ.

What industry does Balancy belong to?

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Balancy operates in the Mobile Gaming Apps industry.

What technology does Balancy use?

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Balancy's tech stack includes Calendly, Amazon Web Services, WordPress, Shopify, Google Workspace, Google Cloud, Webflow and Twenty Twenty-One.

What is Balancy's email format?

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Balancy's email format typically follows the pattern of First@balancy.co. Find more Balancy email formats with LeadIQ.

How much funding has Balancy raised to date?

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As of August 2026, Balancy has raised $950K in funding. The last funding round occurred on Apr 12, 2024 for $700K.

When was Balancy founded?

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Balancy was founded in 2022.
Balancy logo

Balancy

Mobile Gaming AppsDelaware, United States2-10 Employees

Balancy is a LiveOps and monetization platform for mobile games, designed to help game teams increase revenue, retention, and lifetime value by enabling personalized offers, in-game events, pricing experiments, and targeted content without requiring developer involvement. Its tools include segmentation, A/B testing, offer management, a UI builder, and a LiveOps calendar, which together support launching new monetization ideas, maintaining engaging event schedules, and scaling live service operations.
Based in Dover, Delaware, Balancy serves game publishers and studios looking to streamline live operations and optimize monetization. The company positions itself in the mobile gaming industry as a platform that facilitates faster shipping of monetization features and ongoing engagement, with notable customers and recent product updates, including a starter kit and new content templates, as part of its ongoing developments.

Section iconCompany Overview

Website
balancy.co
NAICS Code
5112 - Software Publishers
Founded
2022
Employees
2-10

Section iconFunding & Financials

  • $950K

    Balancy has raised a total of $950K of funding over 2 rounds. Their latest funding round was raised on Apr 12, 2024 in the amount of $700K as a Seed.

  • <$1M

    Balancy's revenue is estimated to be in the range of <$1M

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