Balm Standard

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

It all began in a high school engineering classroom. Avery Shannon was 18 at the time (now 21), when he set out on the journey to craft a lip balm that was unlike the rest. He was inspired to create his own lip balm after taking a harsh acne medication, which completely dried out his skin. Shannon wanted to avoid the chemical induced lip balm market, thus creating an organic lip balm that was one of a kind. During the course of his last year in high school, Shannon spent over 12 months trying to formulate the ideal balm. The smooth, long lasting, and creamy texture of his lip balm puts every hand poured tube above the rest.
 
Through continuous trial and error he truly believes that his formula is one of a kind. During his formulation process, he had to scrap over 3,000 lip balm tubes to achieve the formula he has today. His commitment and love for organic skincare radiates through each individual tube of lip balm.

Today, our lip balms are sold in 46 US states and over 500 retailers throughout the world.

Every tube of lip balm sold feeds a child in Uganda, Africa.

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