Acquisition Opportunity Recent acquisition of BAM Strategy by Level Interactive indicates a broader growth strategy and potential integration of services. This presents a sales opening to offer complementary capabilities such as cross-selling analytics, DOOH activation, and enterprise-level loyalty programs to a combined client base.

Loyalty Oriented BAM Strategy emphasizes turning attention into loyalty and loyalty program redesigns for clients like FreshDirect. This signals ongoing demand for loyalty architecture, customer retention programs, and personalized engagement platforms across CPG and retail brands.

DOOH & Retail Recent DOOH boards near Walmart locations tied to a Netflix campaign show BAM’s experience in retail media and programmatic, offering a route to pitch retail media, connected TV, and in-store digital experiences to CPG and supermarket brands.

Data & Tech Stack Implemented tools include Google Analytics 4, Tableau, and Preact with analytics and storytelling capabilities. This points to opportunities to sell advanced measurement, attribution, and audience insights services to optimize multi-channel campaigns.

US Expansion History of US market expansion with New York office development and leadership hires suggests a track record in scaling services domestically. This can facilitate outreach to U.S.-based mid-market brands seeking experienced growth partners with cross-border capabilities.