Local Ownership Advantage Bank of Brookhaven is the only remaining home-owned bank serving Brookhaven and Lincoln County, offering a compelling story for relationship-driven sales to local small businesses and households.

Leadership Momentum Recent leadership promotions including Jared Case to vice president and Wayne McKenzie to chief operating officer, along with Colby Calcote's appointment as vice president, indicate a strengthened capability to support commercial lending, treasury services, and client onboarding.

Digital Merchant Readiness The bank's tech stack shows e-commerce readiness with Shopify and online analytics, creating opportunities to market merchant services, payment processing, and digital storefront support to local retailers.

Community Reputation Award of Service recognition and founder involvement in the community reinforce trust and can be leveraged to pitch relationship banking, small business lending, and SBA financing tailored to local needs.

Competitive Position As a small, locally focused bank, Bank of Brookhaven can differentiate on personalized terms, faster decisions, and flexible financing to attract SMBs migrating away from larger institutions, while leveraging its community ties and local marketing.