Insights

Expansion in Financial Services Recent launch of Basic Income and PoS price list indicate an expansion into financial services. Potential partnership opportunities with fintech companies.

Acquisition and Growth Acquisition by Modusgames, staff increase, and expansion into Brazil show significant growth potential. Opportunity to collaborate with Modusgames and explore new markets.

Leverage Experienced Experts Utilize expertise of 50+ qualified writers with advanced degrees for thought leadership collaborations. Insights into personal finance can be leveraged for content partnerships.

Tech Stack Collaboration Tech stack including LiveIntent, Fastly, Zoom offers potential integration or partnership opportunities. Explore synergies for technological collaborations.

Competitive Market Position Comparison with similar companies like WalletHub and Forbes Advisor reveals potential for differentiation. Highlight unique value propositions for competitive advantage.

The Balance Tech Stack

The Balance uses 8 technology products and services including LiveIntent, AutoCAD, Fastly, and more. Explore The Balance's tech stack below.

  • LiveIntent
    Advertising
  • AutoCAD
    Cad & Graphics
  • Fastly
    Content Delivery Network
  • Open Graph
    Content Management System
  • Sailthru
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • Citrix
    Virtualisation Software
  • Zoom
    Web Conferencing

The Balance's Email Address Formats

The Balance uses at least 2 format(s):
The Balance Email FormatsExamplePercentage
FLast@thebalance.comJDoe@thebalance.com
100%

Frequently Asked Questions

Where is The Balance's headquarters located?

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The Balance's main headquarters is located at 1500 Broadway 6th Floor New York, NY 10036 US. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is The Balance's official website and social media links?

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The Balance's official website is thebalancemoney.com and has social profiles on LinkedIn.

What is The Balance's NAICS code?

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The Balance's NAICS code is 5112 - Software Publishers.

How many employees does The Balance have currently?

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As of June 2025, The Balance has approximately 60 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Pta, Owner: B. B.Owner: M. S.Executive Vice President: L. P.. Explore The Balance's employee directory with LeadIQ.

What industry does The Balance belong to?

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The Balance operates in the Software Development industry.

What technology does The Balance use?

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The Balance's tech stack includes LiveIntentAutoCADFastlyOpen GraphSailthruCloudflare Bot ManagementCitrixZoom.

What is The Balance's email format?

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The Balance's email format typically follows the pattern of . Find more The Balance email formats with LeadIQ.
The Balance

The Balance

Software DevelopmentNew York, United States51-200 Employees

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews to help you make sense of every aspect of your financial life.

Whether you’re looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance’s 20-year-strong library of more than 10,000 pieces of content will answer your questions with straightforward personal financial advice. Our more than 50 expert writers have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.

Section iconCompany Overview

Headquarters
1500 Broadway 6th Floor New York, NY 10036 US
NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

Section iconFunding & Financials

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