Insights

Expanding Content Library With over 10,000 articles and expert-written content on personal finance, The Balance offers extensive opportunities for partnerships with content management, AI-driven content personalization, and advertising solutions to enhance user engagement and monetization.

Recent Innovation Initiatives The launch of the Guaranteed Basic Income program and new PoS transaction price list indicates openness to innovative financial products and services, presenting potential collaboration opportunities in financial technology, payment solutions, and social impact initiatives.

Strategic Acquisition Growth Following Modus Games' acquisition of The Balance Careers, there is a clear strategy for expansion and diversification; this presents opportunities for technology solutions, content development partnerships, and enterprise software to support scalable growth.

Technology Stack Utilization The company's use of advanced tools such as Cloudflare, Fastly, and Zoom demonstrates a commitment to stable digital infrastructure, opening avenues for cybersecurity, cloud services, and remote collaboration solutions to further optimize operations.

Market Positioning As a long-standing and trusted source of personal finance advice, The Balance is well-positioned to partner with financial service providers, fintech firms, and educational platforms to deliver targeted marketing, sponsorship opportunities, and joint content ventures.

The Balance Tech Stack

The Balance uses 8 technology products and services including OpenX, Fastly, Cloudflare CDN, and more. Explore The Balance's tech stack below.

  • OpenX
    Advertising
  • Fastly
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Choices
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • HSTS
    Security
  • Facebook
    Widgets

The Balance's Email Address Formats

The Balance uses at least 2 format(s):
The Balance Email FormatsExamplePercentage
FLast@thebalance.comJDoe@thebalance.com
100%

Frequently Asked Questions

Where is The Balance's headquarters located?

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The Balance's main headquarters is located at 1500 Broadway, 6th Floor New York, NY 10036, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is The Balance's official website and social media links?

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The Balance's official website is thebalancemoney.com and has social profiles on LinkedIn.

What is The Balance's NAICS code?

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The Balance's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does The Balance have currently?

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As of October 2025, The Balance has approximately 57 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: S. M.Pta, Owner: B. B.Owner: M. S.. Explore The Balance's employee directory with LeadIQ.

What industry does The Balance belong to?

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The Balance operates in the Technology, Information and Internet industry.

What technology does The Balance use?

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The Balance's tech stack includes OpenXFastlyCloudflare CDNCloudflareChoicesMicrosoftHSTSFacebook.

What is The Balance's email format?

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The Balance's email format typically follows the pattern of FLast@thebalance.com. Find more The Balance email formats with LeadIQ.
The Balance

The Balance

Technology, Information and InternetUnited States51-200 Employees

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews to help you make sense of every aspect of your financial life.

Whether you’re looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance’s 20-year-strong library of more than 10,000 pieces of content will answer your questions with straightforward personal financial advice. Our more than 50 expert writers have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.

Section iconCompany Overview

Headquarters
1500 Broadway, 6th Floor New York, NY 10036, US
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    The Balance's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Balance's revenue is estimated to be in the range of $1M$10M

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