Insights

Forecasting Leader PocketSmith emphasizes personal financial forecasting and a calendar-style budgeting approach with live bank feeds, signaling an opportunity to upsell forecasting-centric features, premium data integrations, and tailored forecasting modules to financial planners and SMBs seeking forward-looking planning.

Global Reach Used in over 190 countries with live feeds for US, UK, EU, and Australasia, suggesting potential for region-specific partnerships, localized compliance support, and multi-currency product bundles for multinational small businesses and expat-focused financial services.

Open Banking Leader With Consumer Data Right (CDR) open banking feeds and active participation in open banking events, there is a sales angle for selling enhanced data connectivity, secure data access, and enterprise-grade data rights solutions to banks, fintechs, and regulated entities.

Recent Downturn Signals Headcount reduction and a material revenue impact indicate a sensitivity to pricing, packaging, and cost-conscious customer segments; opportunity to propose affordable plans, trials, or bundled services that increase value realization and reduce churn.

Industry Presence Active participation in fintech conferences and a polished consumer-facing product positioning position PocketSmith as a partner for fintech collaborations, integrations with budgeting tools, wealthtech platforms, and channel partnerships targeting personal finance ecosystems.

PocketSmith Tech Stack

PocketSmith uses 8 technology products and services including iCIMS, gstatic.com, Open Graph, and more. Explore PocketSmith's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • gstatic.com
    Content Delivery Network
  • Open Graph
    Content Management System
  • Figma
    Design
  • Sketch
    Design
  • Google Fonts API
    Font Scripts
  • SEMrush
    Marketing Automation
  • Google Analytics
    Web Analytics

PocketSmith's Email Address Formats

PocketSmith uses at least 1 format(s):
PocketSmith Email FormatsExamplePercentage
First@pocketsmith.comJohn@pocketsmith.com
75%
First.Last@pocketsmith.comJohn.Doe@pocketsmith.com
20%
FirstLast@pocketsmith.comJohnDoe@pocketsmith.com
5%

Frequently Asked Questions

What is PocketSmith's official website and social media links?

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PocketSmith's official website is pocketsmith.com and has social profiles on LinkedIn.

What is PocketSmith's NAICS code?

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PocketSmith's NAICS code is 81 - Other Services (except Public Administration).

How many employees does PocketSmith have currently?

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As of July 2026, PocketSmith has approximately 20 employees across 1 continents, including Oceania. Key team members include Ceo And Co-Founder: J. L.Cto And Co-Founder: J. W.Chief Marketing Officer: D. Y.. Explore PocketSmith's employee directory with LeadIQ.

What industry does PocketSmith belong to?

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PocketSmith operates in the Consumer Services industry.

What technology does PocketSmith use?

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PocketSmith's tech stack includes iCIMSgstatic.comOpen GraphFigmaSketchGoogle Fonts APISEMrushGoogle Analytics.

What is PocketSmith's email format?

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PocketSmith's email format typically follows the pattern of First@pocketsmith.com. Find more PocketSmith email formats with LeadIQ.

When was PocketSmith founded?

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PocketSmith was founded in 2008.
PocketSmith logo

PocketSmith

Consumer ServicesOtago, New Zealand11-50 Employees

PocketSmith provides online personal finance software with a calendar-like interface designed to forecast financial scenarios and support budgeting. The platform serves users across more than 190 countries and offers live bank feeds for the US, UK, EU and Australasia to keep financial data current. Based in Waverley, Otago, New Zealand, PocketSmith operates with a small-to-mid-sized team. The company sits in the consumer services sector, delivering a digital tool for personal money management. In May 2026, PocketSmith participated in the Fintech Data Horizons Summit in Sydney, illustrating ongoing engagement with industry events.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M

    PocketSmith's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    PocketSmith's revenue is estimated to be in the range of $1M

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