Insights

Open Banking Growth PocketSmith has actively embraced Consumer Data Right open banking feeds and participates in open banking events, signaling readiness to integrate live financial data for forecasting and budgeting. Opportunity: partner with banks, fintechs, or data aggregators to offer integrated budgeting with live feeds across regions with mature open banking ecosystems.

Advisory Channel Positioned around forecasting and calendar-based budgeting, PocketSmith is well-suited for financial advisors, wealth managers, and accounting firms seeking to demonstrate client scenarios. Opportunity: offer an advisor-friendly version or white-label solution, and build integrations with CRM or portfolio tools to expand B2B revenue.

Global Feeds Licensing Its multi-region live bank feeds across US, UK, EU and Australasia can be licensed or white-labeled to fintech platforms, neobanks, or ERP/accounting solutions. Opportunity: embed PocketSmith as the budgeting/forecasting component or co-brand with banks for joint go-to-market initiatives.

SMB Employee Benefit Recent headcount reductions and revenue impact indicate a focus on cost-sensitive buyers; PocketSmith can appeal to small businesses and individuals seeking affordable cash flow planning and financial wellness. Opportunity: sell corporate licenses for employee financial wellness programs or offer HRIS integrations to reach employers.

Partnership Ecosystem As a forecasting-led alternative to traditional expense trackers, PocketSmith can differentiate in partnerships and marketing; pursue a partner ecosystem with fintech media, events, and referral networks to accelerate growth across its 190-country reach.

PocketSmith Tech Stack

PocketSmith uses 8 technology products and services including iCIMS, Cloudflare CDN, RSS, and more. Explore PocketSmith's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Cloudflare CDN
    Content Delivery Network
  • RSS
    Content Management System
  • Sketch
    Design
  • Android Studio
    Integrated Development Environments
  • Help Scout
    Issue Trackers
  • UPS
    Logistics
  • Google Analytics
    Web Analytics

PocketSmith's Email Address Formats

PocketSmith uses at least 1 format(s):
PocketSmith Email FormatsExamplePercentage
First@pocketsmith.comJohn@pocketsmith.com
75%
First.Last@pocketsmith.comJohn.Doe@pocketsmith.com
20%
FirstLast@pocketsmith.comJohnDoe@pocketsmith.com
5%

Frequently Asked Questions

Where is PocketSmith's headquarters located?

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PocketSmith's main headquarters is located at 7 Bond Street Level 3 Waverley, Otago 9016 New Zealand. The company has employees across 1 continents, including Oceania.

What is PocketSmith's official website and social media links?

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PocketSmith's official website is pocketsmith.com and has social profiles on LinkedIn.

What is PocketSmith's NAICS code?

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PocketSmith's NAICS code is 81 - Other Services (except Public Administration).

How many employees does PocketSmith have currently?

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As of June 2026, PocketSmith has approximately 20 employees across 1 continents, including Oceania. Key team members include Ceo And Co-Founder: J. L.Cto And Co-Founder: J. W.Chief Marketing Officer: D. Y.. Explore PocketSmith's employee directory with LeadIQ.

What industry does PocketSmith belong to?

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PocketSmith operates in the Consumer Services industry.

What technology does PocketSmith use?

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PocketSmith's tech stack includes iCIMSCloudflare CDNRSSSketchAndroid StudioHelp ScoutUPSGoogle Analytics.

What is PocketSmith's email format?

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PocketSmith's email format typically follows the pattern of First@pocketsmith.com. Find more PocketSmith email formats with LeadIQ.

When was PocketSmith founded?

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PocketSmith was founded in 2008.

PocketSmith

Consumer ServicesOtago, New Zealand11-50 Employees

PocketSmith provides online personal finance software with a calendar-like interface designed to forecast financial scenarios and support budgeting. The platform serves users across more than 190 countries and offers live bank feeds for the US, UK, EU and Australasia to keep financial data current. Based in Waverley, Otago, New Zealand, PocketSmith operates with a small-to-mid-sized team. The company sits in the consumer services sector, delivering a digital tool for personal money management. In May 2026, PocketSmith participated in the Fintech Data Horizons Summit in Sydney, illustrating ongoing engagement with industry events.

Section iconCompany Overview

Headquarters
7 Bond Street Level 3 Waverley, Otago 9016 New Zealand
NAICS Code
81 - Other Services (except Public Administration)
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M

    PocketSmith's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    PocketSmith's revenue is estimated to be in the range of $1M

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