Insights

Forecasting Focus Position PocketSmith as a forecasting and financial planning tool for individuals and small teams; propose upsell or integration opportunities with premium forecasting features, enhanced scenario planning, and exportable financial projections to corporate budgeting workflows.

Open Banking Leverage the established Consumer Data Right (CDR) and live bank feed capabilities to pursue partnerships with banks and fintechs seeking plug-and-play open banking integrations, data-rights compliance, and trusted data aggregation for customers.

Global Reach Target markets in the US, UK, EU, and Australasia with localized capabilities; propose region-specific features, currencies, tax rules, and regulatory compliance packages to attract new users and potential channel partnerships.

Cost Optimization Given recent headcount reduction and revenue impact, offer cost-conscious value propositions such as modular pricing, freemium-to-paid conversion campaigns, and targeted enterprise or SMB bundles that emphasize efficiency and forecast accuracy.

Event Enablement Capitalize on attendance at fintech and open banking events by pursuing lead generation, speaking engagements, and co-hosted webinars with data rights and wealthtech themes to accelerate partnerships and customer acquisition.

Similar companies to PocketSmith

PocketSmith Tech Stack

PocketSmith uses 8 technology products and services including Crazy Egg, Matomo, Mixpanel, and more. Explore PocketSmith's tech stack below.

PocketSmith's Email Address Formats

PocketSmith uses at least 3 email formats:
PocketSmith Email FormatsExamplePercentage
First@pocketsmith.comJohn@pocketsmith.com
75%
First.Last@pocketsmith.comJohn.Doe@pocketsmith.com
20%
FirstLast@pocketsmith.comJohnDoe@pocketsmith.com
5%

Frequently Asked Questions

What is PocketSmith's official website and social media links?

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PocketSmith's official website is pocketsmith.com and has social profiles on LinkedIn.

How much revenue does PocketSmith generate?

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As of August 2026, PocketSmith's annual revenue is estimated to be <$1M.

What is PocketSmith's NAICS code?

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PocketSmith's NAICS code is 81 - Other Services (except Public Administration).

How many employees does PocketSmith have currently?

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As of August 2026, PocketSmith has approximately 20 employees across 1 continents, including Oceania. Key team members include Ceo And Co-Founder: J. L., Cto And Co-Founder: J. W. and Chief Marketing Officer: D. Y. Explore PocketSmith's employee directory with LeadIQ.

What industry does PocketSmith belong to?

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PocketSmith operates in the Consumer Services industry.

What technology does PocketSmith use?

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PocketSmith's tech stack includes Crazy Egg, Matomo, Mixpanel, iCIMS, Amazon Web Services, Sketch, Google Workspace and Piwik PRO Core.

What is PocketSmith's email format?

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PocketSmith's email format typically follows the pattern of First@pocketsmith.com. Find more PocketSmith email formats with LeadIQ.

When was PocketSmith founded?

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PocketSmith was founded in 2008.
PocketSmith logo

PocketSmith

Consumer ServicesOtago, New Zealand11-50 Employees

PocketSmith provides online personal finance software with a calendar-like interface designed to forecast financial scenarios and support budgeting. The platform serves users across more than 190 countries and offers live bank feeds for the US, UK, EU and Australasia to keep financial data current. Based in Waverley, Otago, New Zealand, PocketSmith operates with a small-to-mid-sized team. The company sits in the consumer services sector, delivering a digital tool for personal money management. In May 2026, PocketSmith participated in the Fintech Data Horizons Summit in Sydney, illustrating ongoing engagement with industry events.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • <$1M

    PocketSmith's revenue is estimated to be in the range of <$1M

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