Partnership Opportunities Recent partnership with Blo Blow Dry Bar opens doors for collaborations with other beauty service providers for joint promotions and cross-selling opportunities.

New Product Launches Continuous launch of new skincare products and serums creates a potential for upselling to existing customers and attracting new customers interested in innovative beauty solutions.

Sustainability Initiatives The introduction of a mail-in recycling program showcases the brand's commitment to sustainability, appealing to eco-conscious consumers and creating a selling point for environmentally friendly products.

International Expansion With a flagship store closing in the US, there may be opportunities for expanding into international markets, especially in regions where there is a growing demand for clean beauty products.

Digital Marketing Collaboration Utilizing technology partners like Rakuten Advertising and Ordergroove indicates a focus on digital marketing. Collaborating with these tech companies can enhance online brand visibility and drive e-commerce sales.