Ethical Branding LUSH's strong emphasis on fresh, handcrafted, and ethically sourced products, combined with its commitment to fighting against animal testing, presents a unique selling point for environmentally conscious customers seeking sustainable personal care options.

Global Presence With operations in 52 countries and close to a thousand global stores, LUSH offers a significant opportunity for expansion to new markets and customer segments, providing a platform for increased sales and brand visibility internationally.

Socially Responsible Ownership As a company that is 10% employee-owned, LUSH's focus on shared ownership fosters a positive corporate culture. Leveraging this employee-centric approach in sales pitches can appeal to customers looking to support socially responsible businesses.

Innovative Product Range LUSH's innovative product portfolio, including unique offerings like bath bombs, shower jellies, and solid shampoo bars, provides a compelling sales proposition to customers seeking novel and experiential personal care products.

Strong Brand Identity Given LUSH's reputation as a pioneer in the beauty industry and its commitment to handmade, quality products, leveraging the brand's heritage and values can serve as a powerful sales strategy to attract loyal customers who appreciate authenticity and creativity.