Market positioning Target Fresh as a premium, science-driven skincare brand with global reach in more than 30 countries and strong parent brand backing under LVMH. Sales teams can leverage prestige, consumer trust, and distribution breadth to open multi-channel partnerships (retail, e-commerce, department stores) in new markets.

Sustainable premium Emphasize natural ingredients and science-backed formulations to appeal to sustainability-conscious retailers and consumers. Position as a brand that aligns with retailers seeking high-end, responsible beauty lines that can command premium pricing and curated in-store experiences.

Tech enabled Utilize the existing tech stack for data-driven selling: SAP and Salesforce for CRM and supply chain visibility, Cognos analytics for insights into consumer trends, and Asana for cross-functional project tracking with partners. Offer retailers dashboards for stock, promotions, and performance to reduce collaboration risk.

Expansion opportunities Capitalize on Fresh’s NYC headquarters and global footprint by pursuing partnerships in high-volume markets and emerging regions. Propose co-branded launches, limited editions, and exclusive SKUs to accelerate shelf presence and drive incremental growth across skincare, lip care, body care, and fragrance.

Talent as leverage Promote Fresh as an employer of choice to attract top-tier beauty talent for private-label collaborations and in-store experiences. Leverage the brand’s inclusive culture to secure strategic partnerships with retailers prioritizing diversity, belonging, and best-in-class training programs.