Brand Prestige Position Fresh as a premium skincare brand within the LVMH portfolio, leveraging global reach across 30+ countries to open co-branding and exclusive retail partnerships with department stores, luxury retailers, and high-end e-commerce platforms to drive new channel sales.

Growth Footprint Target expansion opportunities in high-potential markets where Fresh already has presence or growing demand, such as Asia-Pacific and EMEA, supported by tailored marketing bundles and regional product assortments to increase market share and average order value.

Digital Lift Capitalize on the existing tech stack and digital marketing spend by offering performance-led skus and influencer-led campaigns, plus willingness to experiment with new ad tech partnerships to improve customer acquisition efficiency and retargeting accuracy.

Product Synergy Explore co-marketing or bundled offerings with complementary wellness and beauty brands, enabling cross-sell opportunities across Fresh’s skincare, lip care, bodycare, and fragrance lines to increase cart size and lifecycle value.

Talent & Purpose Leverage Fresh’s employer branding and focus on belonging to attract B2B partnerships with retailers and distributors seeking aligned values, while offering collaborative CSR initiatives or employee-focused beauty trials to strengthen wholesale relationships and pilot programs.