Acquisition synergies Leverage the acquisition by Animal Supply Company to position Bark to Basics as part of a larger Midwest and Texas distribution network, enabling cross-selling opportunities with ASC customers and expanded in-store promotions.

Mid-market focus Target independent retailers and regional pet stores in the Midwest and Texas with Bark to Basics’ natural, preservative-free product line to capitalize on growing demand for clean-label pet foods.

Premium product fit Highlight the lack of artificial preservatives, fillers, additives, and coloring as a differentiator to retailers seeking higher-quality, targeted pet nutrition brands that justify premium pricing.

Digital readiness Capitalize on existing tech stack and product education resources to offer digital training, in-store promotions, and online co-marketing assets to partners, accelerating onboarding and shelf presence.

Revenue expansion With reported revenue in the mid-range of tens of millions, pursue tiered wholesale programs, volume discounts, and exclusive SKUs with regional retailers to drive incremental shelf space and repeat purchase cycles.