Long-standing Market Presence Barlow Automotive Group has established itself as the largest and oldest General Motors dealer in southern New Jersey, indicating strong local brand recognition and a loyal customer base, which can be leveraged for upselling and cross-selling new vehicle models.

Family-Owned Advantage As a family-owned dealership committed to long-term customer satisfaction, there is an opportunity to develop personalized customer engagement strategies and loyalty programs to increase repeat sales and referrals.

Revenue Growth Potential With revenues estimated between 25 million and 50 million dollars and a sizable staff, Barlow is positioned for expansion events or new service offerings, especially in vehicle maintenance and financial services, to boost revenue streams.

Modern Digital Presence Utilizing advanced digital tools such as Microsoft Advertising and content delivery networks, the dealership is investing in online marketing, offering opportunities to expand digital campaigns targeted at local auto buyers.

Industry Peer Comparison Compared to larger competitors with extensive employee bases and higher revenues, Barlow can capitalize on its personalized service approach and local expertise to attract customers seeking a more attentive and customized car buying experience.