Retail & wholesale Barriques operates a diversified business with multiple cafes and wholesale collaboration, presenting opportunities to expand B2B sales, private labeling, and coffee/wine partnerships with retailers, hospitality groups, and distributors.

In-house roasting With a self-contained coffee roasting operation since 2011, Barriques can offer roasted coffee as a white-label or co-branded product line to cafes, offices, and specialty retailers seeking a Madison-sourced, craft coffee story.

Wine and coffee synergy The dual focus on wine and specialty coffee creates cross-sell opportunities for curated beverage programs, seasonal wine flights paired with coffee cocktails, and wholesale collaboration with distilleries or beverage retailers.

Tech-enabled growth Existing tech stack including Shopify/WooCommerce, Mailchimp, Klaviyo, and Google Workspace suggests readiness for targeted digital campaigns, loyalty programs, and B2B e-commerce enhancements to drive orders from new and existing accounts.

Local authenticity DIY ethos and Madison-based sourcing/story offer a compelling narrative for partnerships with local hospitality groups, tourism initiatives, and experiential marketing that can be monetized through sponsored events, tastings, and co-branded experiences.