Multi-model Offering Barriques integrates wine bar, specialty coffee roasting, and a retail/market presence across eight cafes, presenting cross-sell opportunities between wine lovers and coffee enthusiasts, plus potential packaged goods collaborations or private label programs.

DIY & Local Strong local brand with hands-on, in-house cafe construction and roasting operations in Madison. Leverage regional loyalty and “made in Madison” storytelling for partnerships, events, and exclusive product drops with local retailers and distributors.

Growth Potential Revenue in the mid tens of millions with a lean employee base. Scope for expansion through wholesale coffee, wholesale wine initiatives, additional cafes, or drive-thru concepts and loyalty program monetization targeting nearby markets.

Tech & Ecommerce Active use of Shopify, WooCommerce, and email marketing tools (Mailchimp, Klaviyo) on a WordPress base, plus payments like Apple Pay. Opportunity to optimize omnichannel sales, loyalty segmentation, and targeted campaigns to boost online orders and subscriptions.

Strategic Partnerships Recent collaboration with Doundrins Distilling for a coffee liquor indicates openness to co-branding and cross-industry products. Engage in co-marketing, limited-edition releases, and distribution deals with beverage producers, venues, and hospitality groups.