Targeted Expansion BASE's recent funding of $6 million in Series A provides a solid financial foundation to expand its product line into color cosmetics, body and hair care, edible wellness, and fragrance. This presents an excellent opportunity for sales professionals to engage with the company for potential partnerships and collaborations.

Sustainability Focus BASE's use of biotechnology and ECOCERT-certified ingredients in creating vegan beauty products aligns with the growing consumer trend towards sustainable and eco-friendly products. Sales representatives can leverage this sustainability focus to promote BASE's offerings to environmentally-conscious customers.

Omnichannel Platform BASE's direct-to-consumer and omnichannel platform caters to the preferences of Gen Z and Millennials, indicating a strong presence in the digital space. Sales development representatives can utilize this digital advantage to reach a wider audience and drive sales through online channels.

Tech Stack Integration BASE's utilization of a tech stack including Smartlook, Google Cloud, and Google Analytics demonstrates a commitment to leveraging technology for business growth. Sales professionals can explore opportunities in providing complementary tech solutions or services to enhance BASE's operations.

Competitive Positioning BASE's positioning as a pioneer in the local vegan beauty industry sets it apart from competitors. Sales development teams can highlight BASE's unique selling propositions to position the company as a leading choice for consumers seeking innovative and sustainable beauty products.