Sustainable vegan BASE positions itself as a vegan beauty brand leveraging biotechnology and ECOCERT-certified ingredients, appealing to sustainability-minded consumers and partners seeking clean, cruelty-free product lines.

DTC omnichannel The company emphasizes direct-to-consumer and omnichannel distribution, offering sales opportunities through online, social, and potentially retail collaborations to maximize reach within Gen Z and Millennials.

Funding momentum With a $6M Series A in 2023 and plans to expand product lines, there is investor confidence and growing budget for product development, marketing, and channel expansion.

Product expansion Future plans include color cosmetics, body and hair care, edible wellness, and fragrance, creating cross-sell and upsell opportunities across skincare and other personal care categories.

Regional growth As a Jakarta-based, Indonesia-origin brand targeting Gen Z and Millennials, there is growth potential in APAC markets and collaboration with local retailers or distributors to scale.