Insights

Sustainable Beauty Focus Base's strong emphasis on vegan, eco-certified ingredients and sustainability positions it uniquely in the beauty market, appealing to environmentally conscious consumers. This focus can open sales opportunities with eco-friendly supply chain partners and brands seeking green certifications.

Expanding Product Portfolio With recent investments enabling the company to develop new categories such as color cosmetics, body care, and fragrances, there is a clear opportunity to cross-sell and bundle products, enhancing customer lifetime value and expanding market reach.

Digital Native Engagement Base's omnichannel direct-to-consumer model aligns well with digital marketing services, CRM platforms, and social commerce solutions, providing opportunities to optimize customer engagement strategies and increase sales conversions.

Funding and Growth Potential Having secured $6M in Series A funding and demonstrated growth ambitions, there is room to explore partnership opportunities with scalable manufacturing, distribution, and logistic providers to support expansion into new markets and product lines.

Target Demographic Alignment Base resonates strongly with Gen Z and Millennials, representing a prime target group for loyalty programs, influencer collaborations, and experiential marketing campaigns that can boost engagement and drive sales growth.

Similar companies to BASE, Indonesia

BASE, Indonesia Tech Stack

BASE, Indonesia uses 8 technology products and services including Hotjar, Facebook Pixel, Google Cloud, and more. Explore BASE, Indonesia's tech stack below.

  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Google Cloud
    Infrastructure As A Service
  • Mautic
    Marketing Automation
  • PWA
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Hostinger
    Web Hosting

BASE, Indonesia's Email Address Formats

BASE, Indonesia uses at least 1 format(s):
BASE, Indonesia Email FormatsExamplePercentage
First@base.co.idJohn@base.co.id
42%
Middle@base.co.idMichael@base.co.id
8%
First@base.co.idJohn@base.co.id
42%
Middle@base.co.idMichael@base.co.id
8%

Frequently Asked Questions

Where is BASE, Indonesia's headquarters located?

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BASE, Indonesia's main headquarters is located at Jakarta, Jakarta 12230 Indonesia. The company has employees across 1 continents, including Asia.

What is BASE, Indonesia's official website and social media links?

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BASE, Indonesia's official website is base.co.id and has social profiles on LinkedInCrunchbase.

What is BASE, Indonesia's NAICS code?

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BASE, Indonesia's NAICS code is 446 - Health and Personal Care Stores.

How many employees does BASE, Indonesia have currently?

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As of February 2026, BASE, Indonesia has approximately 44 employees across 1 continents, including Asia. Key team members include Co-Founder, Ceo: Y. F. S.Co-Founder, Cpo: R. P. S.People & Finance Director: M. C. S.. Explore BASE, Indonesia's employee directory with LeadIQ.

What industry does BASE, Indonesia belong to?

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BASE, Indonesia operates in the Retail Health and Personal Care Products industry.

What technology does BASE, Indonesia use?

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BASE, Indonesia's tech stack includes HotjarFacebook PixelGoogle CloudMauticPWAGoogle Tag ManagerGoogle AnalyticsHostinger.

What is BASE, Indonesia's email format?

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BASE, Indonesia's email format typically follows the pattern of First@base.co.id. Find more BASE, Indonesia email formats with LeadIQ.

How much funding has BASE, Indonesia raised to date?

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As of February 2026, BASE, Indonesia has raised $6M in funding. The last funding round occurred on Nov 04, 2022 for $6M.

When was BASE, Indonesia founded?

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BASE, Indonesia was founded in 2019.

BASE, Indonesia

Retail Health and Personal Care ProductsJakarta, Indonesia11-50 Employees

At BASE, we believe every individual is unique, just like their skin. Our mission is to empower everyone to achieve their best beauty experience and feel confident in their own skin. We create vegan beauty products using biotechnology and ECOCERT-certified ingredients, ensuring they are safe, effective, and 100% vegan. As a pioneer in the local vegan beauty industry, BASE resonates deeply with Gen Z and Millennials, elevating the beauty experience in Indonesia through our direct-to-consumer and omnichannel platform. Join us in revolutionizing beauty standards with sustainability and authenticity at our core.

Section iconCompany Overview

Headquarters
Jakarta, Jakarta 12230 Indonesia
Website
base.co.id
NAICS Code
446 - Health and Personal Care Stores
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $6M

    BASE, Indonesia has raised a total of $6M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2022 in the amount of $6M.

  • $1M$10M

    BASE, Indonesia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $6M

    BASE, Indonesia has raised a total of $6M of funding over 4 rounds. Their latest funding round was raised on Nov 04, 2022 in the amount of $6M.

  • $1M$10M

    BASE, Indonesia's revenue is estimated to be in the range of $1M$10M

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