BASE, Indonesia

Retail Health and Personal Care ProductsJakarta, Indonesia11-50 Employees

BASE, based in Jakarta, Indonesia, operates in the retail health and personal care space with a focus on vegan beauty products developed using biotechnology and ECOCERT-certified ingredients. The products are 100% vegan and designed to be safe and effective across different skin types, reflecting the notion that individuals are unique. The company uses a direct-to-consumer and omnichannel distribution model and targets Gen Z and Millennial consumers in Indonesia, aligning its offerings with contemporary consumer expectations. As a pioneer in Indonesia's vegan beauty sector, BASE positions itself within the local industry as a contributor to authentic, ingredient-conscious products. In 2022, reports indicate the company planned to broaden its product line to include color cosmetics, body and hair care, edible wellness, and fragrance, expanding beyond skincare.

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