Expansion momentum Bastard Burgers has scaled from a single Luleå location to 28 restaurants with more planned, indicating continued growth in Sweden and Scandinavia. This presents cross-selling opportunities through supplier partnerships, franchise-like support services, and expansion coordination with regional real estate and equipment vendors.
Affordable growth targets With revenue under $1M and a growing store count, there is room to optimize unit economics, reduce supply costs, and negotiate better wholesale terms. Sales conversations can explore bulk ingredient sourcing, local produce partnerships, and marketing co-funding to support new openings.
Sustainable sourcing The brand emphasizes sustainable ingredients and quality producers. This aligns with partnerships for certified sustainable meats, plant-based options, and eco-friendly packaging, opening doors for suppliers of sustainable meats, vegan alternatives, and waste-reduction programs.
Tech and marketing stack Utilizes AWS, WordPress, Shopify, SendGrid and analytics tools, suggesting openness to technology vendors for restaurant ops, POS integrations, loyalty programs, and data-driven marketing services to improve guest acquisition and retention.
Regional growth opportunities Recent press notes highlight ongoing expansion across Sweden and into Scandinavia. Sales prospects include regional real estate developers, equipment providers, and local marketing agencies to support new store openings, refurbishment projects, and brand localization.