Insights

Expansion momentum Bastard Burgers has scaled from a single Luleå location to 28 restaurants with more planned, indicating continued growth in Sweden and Scandinavia. This presents cross-selling opportunities through supplier partnerships, franchise-like support services, and expansion coordination with regional real estate and equipment vendors.

Affordable growth targets With revenue under $1M and a growing store count, there is room to optimize unit economics, reduce supply costs, and negotiate better wholesale terms. Sales conversations can explore bulk ingredient sourcing, local produce partnerships, and marketing co-funding to support new openings.

Sustainable sourcing The brand emphasizes sustainable ingredients and quality producers. This aligns with partnerships for certified sustainable meats, plant-based options, and eco-friendly packaging, opening doors for suppliers of sustainable meats, vegan alternatives, and waste-reduction programs.

Tech and marketing stack Utilizes AWS, WordPress, Shopify, SendGrid and analytics tools, suggesting openness to technology vendors for restaurant ops, POS integrations, loyalty programs, and data-driven marketing services to improve guest acquisition and retention.

Regional growth opportunities Recent press notes highlight ongoing expansion across Sweden and into Scandinavia. Sales prospects include regional real estate developers, equipment providers, and local marketing agencies to support new store openings, refurbishment projects, and brand localization.

Similar companies to Bastard Burgers

Bastard Burgers Tech Stack

Bastard Burgers uses 8 technology products and services including Amazon Web Services, WordPress, Cookiebot, and more. Explore Bastard Burgers's tech stack below.

Bastard Burgers's Email Address Formats

Bastard Burgers uses at least 4 email formats:
Bastard Burgers Email FormatsExamplePercentage
First@bastardburgers.seJohn@bastardburgers.se
90%
First.Last@bastardburgers.seJohn.Doe@bastardburgers.se
10%
First.Last@bastardburgers.comJohn.Doe@bastardburgers.com
75%
First@bastardburgers.comJohn@bastardburgers.com
25%

Frequently Asked Questions

What is Bastard Burgers's official website and social media links?

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Bastard Burgers's official website is bastardburgers.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bastard Burgers generate?

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As of August 2026, Bastard Burgers's annual revenue is estimated to be <$1M.

What is Bastard Burgers's NAICS code?

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Bastard Burgers's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Bastard Burgers have currently?

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As of August 2026, Bastard Burgers has approximately 329 employees across 2 continents, including Europe and Asia. Key team members include Coo Operativchef & Delägare Bastard Burgers: J. K., Chief Digital & Tech Officer: J. B. and Chief Expansion Officer: J. G. Explore Bastard Burgers's employee directory with LeadIQ.

What industry does Bastard Burgers belong to?

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Bastard Burgers operates in the Restaurants industry.

What technology does Bastard Burgers use?

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Bastard Burgers's tech stack includes Amazon Web Services, WordPress, Cookiebot, Markmonitor, Shopify, Microsoft 365, SendGrid and Google Tag Manager.

What is Bastard Burgers's email format?

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Bastard Burgers's email format typically follows the pattern of First@bastardburgers.se. Find more Bastard Burgers email formats with LeadIQ.

When was Bastard Burgers founded?

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Bastard Burgers was founded in 2016.
Bastard Burgers logo

Bastard Burgers

RestaurantsNorrbotten, Sweden201-500 Employees

Bastard Burgers operates a chain of casual-dining restaurants centered on burgers, offering options that cater to both vegan and meat-eating customers. The company emphasizes sourcing ingredients from carefully selected producers and prioritizes sustainability in its supply chain. It originated in Luleå, northern Sweden, in 2016 and has grown into a mid-sized network of locations. 
Headquartered in Luleå, Norrbotten, the group has expanded its footprint across Sweden and into the broader Scandinavian region. In January 2024, Bastard Burgers opened a new location in Luleå, and the network now comprises 28 restaurants with continued expansion planned.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • <$1M

    Bastard Burgers's revenue is estimated to be in the range of <$1M

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