Expansion Potential Bastard Burgers is rapidly expanding across Sweden with 28 locations and more on the way, presenting a ripe opportunity to partner on supply, co-marketing, and regional menu adaptations that support scale.

Sustainable Sourcing The brand emphasizes sustainable ingredients and quality purveyors, which aligns with premium supplier programs, waste-reduction partnerships, and ESG-aligned marketing collaborations that can drive value for both sides.

Digital Growth Active tech stack including Shopify, Facebook Pixel, Google Search Console, and SendGrid indicates readiness for digital marketing partnerships, loyalty integrations, and data-driven promotional channels to accelerate new-store launches.

Diverse Menu Positioning Inclusive menu appeal to both vegan and meat-loving customers opens cross-sell opportunities with alternative proteins, plant-based product collaborations, and regional menu tests for new markets.

Moderate Revenue Band Current revenue in the 0-1M range alongside a growing franchise footprint suggests focus areas for scalable B2B offerings such as franchisee support packages, equipment financing, and centralized purchasing programs.