Insights

Growing Regional Presence Bastard Burgers has expanded steadily since its inception in 2016 and now operates 28 locations across Sweden. This consistent growth indicates a strong regional demand and offers opportunities for regional supply chain partnerships or franchise development support to further accelerate expansion.

Customer-Centric Menu With its inclusive menu catering to vegans and meat lovers alike, Bastard Burgers appeals to a broad customer base. Exploring opportunities for menu innovation, exclusive ingredient sourcing, or themed product collaborations could enhance customer retention and attract new segments.

Digital Engagement Utilizing tech tools like Shopify and Google Analytics shows Bastard Burgers’ focus on digital channels. Sales opportunities exist in digital advertising, loyalty programs, and online ordering enhancements to increase sales volume and improve customer engagement.

Local Market Strength Originating from Luleå and maintaining a strong local identity, Bastard Burgers has a platform for targeted regional promotions and collaborations with local producers. Leveraging their local authenticity can boost community support and brand loyalty within northern Sweden.

Potential for Brand Partnerships As the brand continues to grow across Scandinavia, there are opportunities for strategic partnerships with food suppliers, beverage brands, or entertainment providers to enhance the dining experience and drive increased sales through cross-promotions and co-branded events.

Bastard Burgers Tech Stack

Bastard Burgers uses 8 technology products and services including Fortnox, Facebook Pixel, MySQL, and more. Explore Bastard Burgers's tech stack below.

  • Fortnox
    Accounting
  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • Shopify
    E-commerce
  • Apple iCloud Mail
    Email
  • PWA
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics

Bastard Burgers's Email Address Formats

Bastard Burgers uses at least 2 format(s):
Bastard Burgers Email FormatsExamplePercentage
First@bastardburgers.seJohn@bastardburgers.se
90%
First.Last@bastardburgers.seJohn.Doe@bastardburgers.se
10%
First.Last@bastardburgers.comJohn.Doe@bastardburgers.com
75%
First@bastardburgers.comJohn@bastardburgers.com
25%

Frequently Asked Questions

Where is Bastard Burgers's headquarters located?

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Bastard Burgers's main headquarters is located at 17c Ålgatan Luleå, Norrbotten 973 34 Sweden. The company has employees across 1 continents, including Europe.

What is Bastard Burgers's official website and social media links?

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Bastard Burgers's official website is bastardburgers.com and has social profiles on LinkedInCrunchbase.

What is Bastard Burgers's NAICS code?

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Bastard Burgers's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Bastard Burgers have currently?

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As of February 2026, Bastard Burgers has approximately 314 employees across 1 continents, including Europe. Key team members include Coo Operativchef & Delägare Bastard Burgers: J. K.Chief Digital & Tech Officer: J. B.Chief Expansion Officer: J. G.. Explore Bastard Burgers's employee directory with LeadIQ.

What industry does Bastard Burgers belong to?

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Bastard Burgers operates in the Restaurants industry.

What technology does Bastard Burgers use?

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Bastard Burgers's tech stack includes FortnoxFacebook PixelMySQLShopifyApple iCloud MailPWAYoast SEOGoogle Analytics.

What is Bastard Burgers's email format?

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Bastard Burgers's email format typically follows the pattern of First@bastardburgers.se. Find more Bastard Burgers email formats with LeadIQ.

When was Bastard Burgers founded?

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Bastard Burgers was founded in 2016.

Bastard Burgers

RestaurantsNorrbotten, Sweden201-500 Employees

Our mission is to serve the best burger in town. In any town, really.
The love for awesome food leads you to Bastard Burgers. And it doesn’t matter if you’re a straight-edge vegan soul or a true meat loving carnivore, we’ve got you covered. Our menu is inclusive, and we love it. 

We make sure to find the best possible purveyors, ingredients and flavors out there. We look for well-thought-of producers and ingredients that are just as yummy as sustainable.

We started out in our hometown of Luleå, northern Sweden, in September 2016. Serving d*mn good burgers, spraying graffiti all over the walls, blasting hip-hop, and putting stickers on every clean white surface. Every inch of that tiny “hole in the wall”, as a local reporter described our restaurant, literally screamed Bastard Burgers. A unique place with a strong vibe, 18 chairs and local quality burgers and beer. The hype grew by the day.
 
And to this day, fifty-sixty-seventy-something restaurants later, the quality meat and the concept is still the same. As we continue to grow across Sweden (and enter the rest of Scandinavia), we stay humble, thankful, and proud to grow the Bastard family.

Section iconCompany Overview

Headquarters
17c Ålgatan Luleå, Norrbotten 973 34 Sweden
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $1M

    Bastard Burgers's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Bastard Burgers's revenue is estimated to be in the range of $1M

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