Insights

Growing Presence Bastard Burgers has expanded quickly within Sweden, now operating 28 locations since its founding in 2016, demonstrating a strong growth trajectory and increasing market penetration that suggests ongoing expansion opportunities in Scandinavia.

Menu Diversity The company's inclusive menu caters to diverse dietary preferences, including vegans and meat lovers, opening avenues for partnerships with plant-based product suppliers or specialty food brands to enhance menu variety and attract broader customer segments.

Digital Engagement Utilizing tools like Shopify, Google Analytics, and Facebook Pixel indicates a focus on digital marketing and online sales, presenting opportunities to expand e-commerce initiatives, mobile ordering, and targeted advertising efforts to boost customer engagement and sales.

Community Roots With origins anchored in Luleå and a culture of local branding, Bastard Burgers presents opportunities for regional collaborations, experiential marketing, and community-driven events to strengthen customer loyalty and local support in new markets.

Market Competitors Competing with notable brands like Shake Shack and In-N-Out Burger, Bastard Burgers can leverage its unique vibe and strong local identity to differentiate and develop niche marketing campaigns that attract a dedicated customer base in Scandinavia's competitive burger industry.

Bastard Burgers Tech Stack

Bastard Burgers uses 8 technology products and services including Fortnox, Facebook Pixel, MySQL, and more. Explore Bastard Burgers's tech stack below.

  • Fortnox
    Accounting
  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • Shopify
    E-commerce
  • Apple iCloud Mail
    Email
  • PWA
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics

Bastard Burgers's Email Address Formats

Bastard Burgers uses at least 2 format(s):
Bastard Burgers Email FormatsExamplePercentage
First@bastardburgers.seJohn@bastardburgers.se
93%
First.Last@bastardburgers.seJohn.Doe@bastardburgers.se
7%
First.Last@bastardburgers.comJohn.Doe@bastardburgers.com
75%
First@bastardburgers.comJohn@bastardburgers.com
25%

Frequently Asked Questions

Where is Bastard Burgers's headquarters located?

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Bastard Burgers's main headquarters is located at Ålgatan 17c, Luleå, Norrbotten 973 34, SE. The company has employees across 1 continents, including Europe.

What is Bastard Burgers's official website and social media links?

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Bastard Burgers's official website is bastardburgers.com and has social profiles on LinkedInCrunchbase.

What is Bastard Burgers's NAICS code?

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Bastard Burgers's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Bastard Burgers have currently?

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As of October 2025, Bastard Burgers has approximately 501 employees across 1 continents, including Europe. Key team members include Chief Digital & Tech Officer: J. B.Chief People Officer: N. Ö.Chief Financial Officer: L. W.. Explore Bastard Burgers's employee directory with LeadIQ.

What industry does Bastard Burgers belong to?

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Bastard Burgers operates in the Restaurants industry.

What technology does Bastard Burgers use?

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Bastard Burgers's tech stack includes FortnoxFacebook PixelMySQLShopifyApple iCloud MailPWAYoast SEOGoogle Analytics.

What is Bastard Burgers's email format?

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Bastard Burgers's email format typically follows the pattern of First@bastardburgers.se. Find more Bastard Burgers email formats with LeadIQ.

When was Bastard Burgers founded?

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Bastard Burgers was founded in 2016.
Bastard Burgers

Bastard Burgers

RestaurantsSweden501-1000 Employees

Our mission is to serve the best burger in town. In any town, really.
The love for awesome food leads you to Bastard Burgers. And it doesn’t matter if you’re a straight-edge vegan soul or a true meat loving carnivore, we’ve got you covered. Our menu is inclusive, and we love it. 

We make sure to find the best possible purveyors, ingredients and flavors out there. We look for well-thought-of producers and ingredients that are just as yummy as sustainable.

We started out in our hometown of Luleå, northern Sweden, in September 2016. Serving d*mn good burgers, spraying graffiti all over the walls, blasting hip-hop, and putting stickers on every clean white surface. Every inch of that tiny “hole in the wall”, as a local reporter described our restaurant, literally screamed Bastard Burgers. A unique place with a strong vibe, 18 chairs and local quality burgers and beer. The hype grew by the day.
 
And to this day, fifty-sixty-seventy-something restaurants later, the quality meat and the concept is still the same. As we continue to grow across Sweden (and enter the rest of Scandinavia), we stay humble, thankful, and proud to grow the Bastard family.

Section iconCompany Overview

Headquarters
Ålgatan 17c, Luleå, Norrbotten 973 34, SE
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $1M

    Bastard Burgers's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Bastard Burgers's revenue is estimated to be in the range of $1M

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