Insights

Niche Market Focus Bathing Brands specializes in experiential bathing products and services, targeting a passionate segment of wellness and fitness consumers seeking sensory and mind-body wellness experiences, opening opportunities for premium product partnerships and specialized retail channels.

Innovative Distribution Ecosystem With a carefully constructed network of manufacturers and distributors dedicated to supporting experiential bathing, there are significant opportunities to expand product lines, increase market reach, and develop tailored marketing strategies that resonate with dedicated resellers and end consumers.

Experienced Leadership The recent appointment of a seasoned Vice President with sauna industry expertise signals a strategic move towards strengthening leadership, which can facilitate targeted sales strategies and partner engagements within the high-growth wellness sector.

Growth Potential Generating between $25 million and $50 million in revenue with a relatively small team, Bathing Brands presents a high-potential environment for sales expansion, including introducing complementary wellness solutions and expanding into related experiential product markets.

Tech-Enabled Sales Leveraging their technology stack—including modules like Node.js and tools like Microsoft 365 and Facebook—there are opportunities to optimize digital marketing, customer engagement, and e-commerce platforms to reach wellness-focused consumers effectively.

Bathing Brands Tech Stack

Bathing Brands uses 8 technology products and services including Module Federation, Microsoft 365, Mailgun, and more. Explore Bathing Brands's tech stack below.

  • Module Federation
    Development
  • Microsoft 365
    Email
  • Mailgun
    Email
  • Goober
    Javascript Libraries
  • Wayfair
    Miscellaneous
  • Node.js
    Programming Languages
  • Linux
    Programming Languages
  • Facebook
    Widgets

Bathing Brands's Email Address Formats

Bathing Brands uses at least 1 format(s):
Bathing Brands Email FormatsExamplePercentage
FLast@bathingbrands.comJDoe@bathingbrands.com
50%
FLast@bathingbrands.comJDoe@bathingbrands.com
50%

Frequently Asked Questions

Where is Bathing Brands's headquarters located?

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Bathing Brands's main headquarters is located at 511 GLENN AVE, Wheeling, Illinois 60090, US. The company has employees across 1 continents, including North America.

What is Bathing Brands's official website and social media links?

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Bathing Brands's official website is bathingbrands.com and has social profiles on LinkedIn.

What is Bathing Brands's NAICS code?

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Bathing Brands's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Bathing Brands have currently?

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As of October 2025, Bathing Brands has approximately 52 employees across 1 continents, including North America. Key team members include Vice President Of Retail Programs: M. R.Director Of Dealer Development: R. N.Account Manager: A. G.. Explore Bathing Brands's employee directory with LeadIQ.

What industry does Bathing Brands belong to?

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Bathing Brands operates in the Wellness and Fitness Services industry.

What technology does Bathing Brands use?

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Bathing Brands's tech stack includes Module FederationMicrosoft 365MailgunGooberWayfairNode.jsLinuxFacebook.

What is Bathing Brands's email format?

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Bathing Brands's email format typically follows the pattern of FLast@bathingbrands.com. Find more Bathing Brands email formats with LeadIQ.

When was Bathing Brands founded?

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Bathing Brands was founded in 1969.

Bathing Brands

Wellness and Fitness ServicesUnited States51-200 Employees

In 1969, a union plumber’s passion for bathing and serving others sparked a movement and devotion to changing lives through Experiential Bathing. Today, a mission to revolutionize bathing and the businesses we serve is fueled by sharing innovative products in a way that inspires and grows involvement. 

Our special sauce is our 360-dregree approach to Experiential Bathing. Branders, as we are affectionately referred to, are a group of professional bathing space designers, craftspeople, repair technicians, installers, educators, distributors, inventors, and bathers, who are wholly devoted to understanding everything there is to know about our industry. We harness our expertise and share it with like-minded resellers. Our knowledge is our uniqueness, and we yearn to share it with you.

•	Manufacturers – if you thirst to share your products with the leading bathing reseller network in North American, you will not find a more carefully constructed and capable ecosystem to distribute and support your innovations

•	Distributors – If you wish to grow your involvement in positively impacting lives through bathing, and serving some of the most passionate consumers we know, you will not find a more comprehensive and vested approach to supporting your business

Experiential Bathing, as we fondly refer to it, is bathing with intention and focus on the experience. We believe that if one is open to it, the pursuit of multi-sensorial bathing experiences has a certain mind-body connection where the physiological impacts of these baths can heighten the kind of inward reflection so necessary to live a life full of greater clarity and purpose. Though the physical products we distribute may be sauna rooms, steambath generators, and related products…we believe the real product to be, fulfillment. 
 
We delight in connecting people with products that facilitate Experiential Bathing and changing lives in a meaningful way.

Section iconCompany Overview

Headquarters
511 GLENN AVE, Wheeling, Illinois 60090, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Bathing Brands's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Bathing Brands's revenue is estimated to be in the range of $25M$50M

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