Insights

Strategic Expansion Bathing Brands recently launched World Sauna Group, signaling a go-to-market expansion that opens cross-sell opportunities with manufacturers and distributors seeking a broader North American footprint in experiential bathing solutions.

Leadership Growth With the appointment of a new Vice President, Mark Raisanen, there is potential for enhanced sales leadership, stronger channel partnerships, and accelerated go-to-market initiatives to recruit more resellers and boost revenue.

Revenue Readiness Given a mid-market revenue range of 50 to 100 million, there is appetite for scalable sales motions, partner programs, and bundled offerings that can be leveraged to upsell premium sauna and spa ecosystems to existing distributors and end customers.

Channel Synergy The 360-degree experiential bathing ecosystem positions Bathing Brands as a preferred partner for manufacturers and distributors seeking a well-supported reseller network, enabling joint marketing and co-sell campaigns to drive adoption.

Wellness Trend Alignment focus on experiential bathing and mind-body benefits aligns with rising wellness and self-care trends, presenting opportunities to pitch integrated kits, education services, and turnkey solutions to wellness retailers and spa chains.

Similar companies to Bathing Brands

Bathing Brands Tech Stack

Bathing Brands uses 8 technology products and services including Kubernetes, Drupal, Figma, and more. Explore Bathing Brands's tech stack below.

Bathing Brands's Email Address Formats

Bathing Brands uses at least 1 email format:
Bathing Brands Email FormatsExamplePercentage
FLast@bathingbrands.comJDoe@bathingbrands.com
100%

Frequently Asked Questions

What is Bathing Brands's official website and social media links?

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Bathing Brands's official website is bathingbrands.com and has social profiles on LinkedIn.

How much revenue does Bathing Brands generate?

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As of August 2026, Bathing Brands's annual revenue is estimated to be $50M - $100M.

What is Bathing Brands's SIC code and NAICS code?

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Bathing Brands's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Bathing Brands have currently?

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As of August 2026, Bathing Brands has approximately 60 employees across 1 continents, including North America. Key team members include Vice President Of Retail Programs: M. R., President: T. A. and Director Of Brand Experience: S. C. Explore Bathing Brands's employee directory with LeadIQ.

What industry does Bathing Brands belong to?

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Bathing Brands operates in the Wellness and Fitness Services industry.

What technology does Bathing Brands use?

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Bathing Brands's tech stack includes Kubernetes, Drupal, Figma, Mailgun, Microsoft 365, ADP, Google Cloud and Adobe Creative Suite.

What is Bathing Brands's email format?

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Bathing Brands's email format typically follows the pattern of FLast@bathingbrands.com. Find more Bathing Brands email formats with LeadIQ.

When was Bathing Brands founded?

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Bathing Brands was founded in 1969.
Bathing Brands logo

Bathing Brands

Wellness and Fitness ServicesIllinois, United States51-200 Employees

Bathing Brands is a wellness and fitness services company focused on experiential bathing, a concept that emphasizes bathing with intention and multi-sensory experiences. The firm positions itself as a network of specialists—designers, craftspeople, repair technicians, installers, educators, distributors, and bathers—who collaborate to understand and share knowledge across the bathing space, aiming to support resellers and manufacturers in distributing and applying innovative products like sauna rooms and steam bath generators. Based in Wheeling, Illinois, the company describes its mission as revolutionizing bathing for both consumers and the businesses it serves, with a belief that fulfillment derives from meaningful experiences rather than the physical products alone. Its recent activities include launching a new initiative called World Sauna Group, reflecting expansion within the industry. Bathing Brands emphasizes partnerships with manufacturers and distributors to broaden access to its experiential bathing ecosystem and to foster positive impact through bathing experiences.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Bathing Brands's revenue is estimated to be in the range of $50M - $100M

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