Insights

Strategic expansion Bathing Brands recently launched World Sauna Group, signaling aggressive growth and potential cross-sell opportunities with manufacturers and distributors seeking broader sauna and experiential bathing ecosystems.

Competitive positioning As a leading reseller network in North America for bathing products and experiential spaces, Bathing Brands can position itself as a premium distribution and training partner to manufacturers expanding into wellness-focused bath experiences.

Executive momentum Appointment of a new Vice President with sales and marketing leadership suggests a strategic push to accelerate channel development, partnerships, and enterprise deals, ripe for targeted outreach to suppliers and large-scale integrators.

Financial scale With revenue in the mid-range hundreds of millions and a substantial employee base, there is appetite for scalable solutions, volume licensing, and services contracts that align with growth trajectories of spa, sauna, and wellness facilities.

Technology enablement A modern tech stack including Kubernetes, Drupal, and cloud tools indicates readiness for digital onboarding, partner portals, and data-driven sales initiatives to streamline onboarding, training, and order processing for resellers and manufacturers.

Similar companies to Bathing Brands

Bathing Brands Tech Stack

Bathing Brands uses 8 technology products and services including Kubernetes, Drupal, Figma, and more. Explore Bathing Brands's tech stack below.

Bathing Brands's Email Address Formats

Bathing Brands uses at least 1 email format:
Bathing Brands Email FormatsExamplePercentage
FLast@bathingbrands.comJDoe@bathingbrands.com
100%

Frequently Asked Questions

What is Bathing Brands's official website and social media links?

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Bathing Brands's official website is bathingbrands.com and has social profiles on LinkedIn.

How much revenue does Bathing Brands generate?

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As of October 2026, Bathing Brands's annual revenue is estimated to be $50M - $100M.

What is Bathing Brands's SIC code and NAICS code?

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Bathing Brands's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Bathing Brands have currently?

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As of October 2026, Bathing Brands has approximately 61 employees across 1 continents, including North America. Key team members include Vice President Of Retail Programs: M. R., President: T. A. and Director Of Brand Experience: S. C. Explore Bathing Brands's employee directory with LeadIQ.

What industry does Bathing Brands belong to?

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Bathing Brands operates in the Wellness and Fitness Services industry.

What technology does Bathing Brands use?

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Bathing Brands's tech stack includes Kubernetes, Drupal, Figma, Mailgun, Microsoft 365, ADP, Google Cloud and Adobe Creative Suite.

What is Bathing Brands's email format?

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Bathing Brands's email format typically follows the pattern of FLast@bathingbrands.com. Find more Bathing Brands email formats with LeadIQ.

When was Bathing Brands founded?

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Bathing Brands was founded in 1969.
Bathing Brands logo

Bathing Brands

Wellness and Fitness ServicesIllinois, United States51-200 Employees

Bathing Brands is a wellness and fitness services company focused on experiential bathing, a concept that emphasizes bathing with intention and multi-sensory experiences. The firm positions itself as a network of specialists—designers, craftspeople, repair technicians, installers, educators, distributors, and bathers—who collaborate to understand and share knowledge across the bathing space, aiming to support resellers and manufacturers in distributing and applying innovative products like sauna rooms and steam bath generators. Based in Wheeling, Illinois, the company describes its mission as revolutionizing bathing for both consumers and the businesses it serves, with a belief that fulfillment derives from meaningful experiences rather than the physical products alone. Its recent activities include launching a new initiative called World Sauna Group, reflecting expansion within the industry. Bathing Brands emphasizes partnerships with manufacturers and distributors to broaden access to its experiential bathing ecosystem and to foster positive impact through bathing experiences.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Bathing Brands's revenue is estimated to be in the range of $50M - $100M

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