Strong growth trajectory Leverage the firm’s rapid growth recognition and national ranking to approach enterprise clients seeking scaling accounting and advisory support, highlighting capabilities in tax, assurance, wealth management, and advisory services to pair with their growth ambitions.

Industry leadership Position Smith + Howard as a trusted Southeast origin with national reach by emphasizing its IPA Top 100 status and fastest-growing firm recognition to win engagements with mid-market companies seeking proven experience and stability.

Acquisitive momentum With private equity involvement and a recent sale to a major investor, target portfolio companies and PE-backed firms that require robust integration, tax planning, and compliance services to maximize value during ownership transitions.

Specialized talent Capitalize on key hires such as international tax leadership to offer sophisticated cross-border tax planning for manufacturing, tech, and nonprofit clients expanding globally, as well as potential cross-sell into existing client base.

Digital and analytical edge Promote the firm’s tech stack including Power BI, SAP, Microsoft 365, and SharePoint to attract clients seeking data-driven advisory, performance analytics, and scalable cloud-based accounting solutions for efficiency and governance.