Ecommerce Optimization Capitalize on existing tech stack (Salesforce Commerce Cloud, Shop Pay, Klarna) to optimize checkout flows, implement cross-sell and international shipping enhancements, and leverage Hotjar data to reduce cart abandonment and boost conversion across key markets.

Heritage Partnerships Position Rodebjer's NYC Gotland narrative to attract collaborations and capsule collections with conscious fashion brands and influencers, expanding reach into new customer segments and media coverage.

Wholesale Growth With a lean team, explore wholesale and distributor partnerships to scale revenue beyond D2C; develop a B2B portal, compelling line sheets, and regional sales reps to unlock new boutiques in target markets.

Sustainability Value Expand on the 'designed to last' philosophy with materials certification, repair services or resale programs to increase customer loyalty, differentiate from peers, and appeal to retailers prioritizing sustainability.

US Nordic Strategy Leverage birthplace in NYC and current Stockholm base to craft a US market re-entry or targeted campaigns, including pop-ups and influencer programs, to accelerate growth in a market with strong premium fashion demand.