Insights

Global Expansion Opportunities With recent flagship store openings in New York and Singapore, ba&sh is actively expanding its international footprint, presenting opportunities to forge new partnerships and retail collaborations in key metropolitan markets.

Eco-Conscious Initiatives The partnership with Nativa to support regenerative agriculture hints at a growing consumer demand for sustainable products, suggesting potential for expanding eco-friendly product lines and engaging sustainability-focused customer segments.

Luxury Market Position Ba&sh's position within the midsize luxury fashion segment with revenues between 250M to 500M indicates a ripe market for premium collaborations, exclusive collections, and targeted marketing to upscale consumers seeking Parisian charm.

Technological Engagement The brand’s utilization of advanced digital tools such as AB Tasty and Launchmetrics demonstrates a focus on personalized marketing and data-driven strategies, offering avenues for tailored sales approaches and targeted advertising partnerships.

Collaborative Growth Recent collaborations with brands like Veja and Bluebell Group show a strategic openness to co-branded initiatives, presenting opportunities to develop new product lines, joint collections, and retail concepts that appeal to fashion-forward consumers.

ba&sh Tech Stack

ba&sh uses 8 technology products and services including AB Tasty, Amazon S3, jQuery, and more. Explore ba&sh's tech stack below.

  • AB Tasty
    A/B Testing
  • Amazon S3
    Content Delivery Network
  • jQuery
    Javascript Libraries
  • Lenis
    Javascript Libraries
  • WhatsApp Business
    Live Chat
  • Launchmetrics
    Marketing
  • Microsoft
    Miscellaneous
  • Squadata
    Retargeting

ba&sh's Email Address Formats

ba&sh uses at least 1 format(s):
ba&sh Email FormatsExamplePercentage
First.Last@ba-sh.comJohn.Doe@ba-sh.com
71%
First@ba-sh.comJohn@ba-sh.com
22%
FirstLast@ba-sh.comJohnDoe@ba-sh.com
4%
F.Last@ba-sh.comJ.Doe@ba-sh.com
3%

Frequently Asked Questions

What is ba&sh's phone number?

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You can contact ba&sh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ba&sh's official website and social media links?

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ba&sh's official website is ba-sh.com and has social profiles on LinkedIn.

What is ba&sh's NAICS code?

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ba&sh's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ba&sh have currently?

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As of December 2025, ba&sh has approximately 1.1K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Asia Pacific: J. L.Chief Executive Officer North America: R. Z.Chief Executive Officer: A. D.. Explore ba&sh's employee directory with LeadIQ.

What industry does ba&sh belong to?

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ba&sh operates in the Retail Apparel and Fashion industry.

What technology does ba&sh use?

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ba&sh's tech stack includes AB TastyAmazon S3jQueryLenisWhatsApp BusinessLaunchmetricsMicrosoftSquadata.

What is ba&sh's email format?

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ba&sh's email format typically follows the pattern of First.Last@ba-sh.com. Find more ba&sh email formats with LeadIQ.

When was ba&sh founded?

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ba&sh was founded in 2003.

ba&sh

Retail Apparel and FashionÎle-de-france, France1001-5000 Employees

A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women

Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. 

In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.

Section iconCompany Overview

Phone number
Website
ba-sh.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    ba&sh's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    ba&sh's revenue is estimated to be in the range of $250M$500M

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