Insights

Expanding Global Presence ba&sh continues to expand internationally with new flagship locations in key markets such as New York and Singapore, indicating strong global growth opportunities and potential for partnership or retail collaborations in emerging markets.

Sustainable Initiatives The company's partnership with Nativa to promote regenerative agriculture suggests an openness to eco-conscious products and sustainable sourcing, opening avenues for eco-friendly product lines or collaborations focused on sustainability.

Fashion-Tech Integration Utilizing a diverse tech stack including AB Tasty, Launchmetrics, and WhatsApp Business highlights ba&sh’s focus on digital engagement and personalized marketing, providing opportunities to enhance customer experience and drive digital sales channels.

Market Positioning With estimated revenues between 500 million and 1 billion dollars and a large employee base, ba&sh is well-positioned for premium positioning within the competitive fashion retail sector, creating potential for upscale collaborations and targeted marketing strategies.

Strategic Partnerships Collaborations with brands like VEJA and partners such as Bluebell Group and Nativa demonstrate an openness to innovative alliances, suggesting further opportunities to co-create exclusive collections or cross-promote with complementary brands.

ba&sh Tech Stack

ba&sh uses 8 technology products and services including AB Tasty, Amazon S3, jQuery, and more. Explore ba&sh's tech stack below.

  • AB Tasty
    A/B Testing
  • Amazon S3
    Content Delivery Network
  • jQuery
    Javascript Libraries
  • Lenis
    Javascript Libraries
  • WhatsApp Business
    Live Chat
  • Launchmetrics
    Marketing
  • Microsoft
    Miscellaneous
  • Squadata
    Retargeting

ba&sh's Email Address Formats

ba&sh uses at least 2 format(s):
ba&sh Email FormatsExamplePercentage
First.Last@ba-sh.comJohn.Doe@ba-sh.com
67%
First@ba-sh.comJohn@ba-sh.com
21%
FirstLast@ba-sh.comJohnDoe@ba-sh.com
3%
F.Last@ba-sh.comJ.Doe@ba-sh.com
3%
FirLast@ba-sh.comJohDoe@ba-sh.com
1%
First.MiddleLast@ba-sh.comJohn.MichaelDoe@ba-sh.com
2%
F_Last@ba-sh.comJ_Doe@ba-sh.com
1%
FirstMiddleLas@ba-sh.comJohnMichaelDoe@ba-sh.com
1%
First.Middle@ba-sh.comJohn.Michael@ba-sh.com
1%

Frequently Asked Questions

Where is ba&sh's headquarters located?

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ba&sh's main headquarters is located at 33 Rue Pastourelle Paris, Île-de-france 75003 France. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is ba&sh's phone number?

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You can contact ba&sh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ba&sh's official website and social media links?

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ba&sh's official website is talents.ba-sh.com and has social profiles on LinkedIn.

What is ba&sh's NAICS code?

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ba&sh's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ba&sh have currently?

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As of February 2026, ba&sh has approximately 1.1K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Asia Pacific: J. L.Chief Executive Officer North America: R. Z.Chief Executive Officer: A. D.. Explore ba&sh's employee directory with LeadIQ.

What industry does ba&sh belong to?

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ba&sh operates in the Retail Apparel and Fashion industry.

What technology does ba&sh use?

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ba&sh's tech stack includes AB TastyAmazon S3jQueryLenisWhatsApp BusinessLaunchmetricsMicrosoftSquadata.

What is ba&sh's email format?

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ba&sh's email format typically follows the pattern of First.Last@ba-sh.com. Find more ba&sh email formats with LeadIQ.

When was ba&sh founded?

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ba&sh was founded in 2003.

ba&sh

Retail Apparel and FashionÎle-de-france, France1001-5000 Employees

A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women

Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. 

In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.

Section iconCompany Overview

Headquarters
33 Rue Pastourelle Paris, Île-de-france 75003 France
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    ba&sh's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    ba&sh's revenue is estimated to be in the range of $500M$1B

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