Growth potential Target expansion into international markets given a broad product portfolio spanning over-the-counter, pharmaceuticals, contact lenses, surgical devices and instruments, and a presence in more than 100 countries to drive cross-sell opportunities with existing distributors and clinics.

Surgical expansion Capitalize on recent acquisitions and product launches in the surgical space, such as Trukera integration and enVista Aspire IOLs, to pursue partnerships with eye care surgeons, clinics, and hospital networks seeking advanced lens solutions.

Innovation pipeline Leverage ongoing product introductions like Biotrue solutions and enVista Aspire to position as a technology-forward partner for ophthalmology practices, driving recurring revenue through consumables, lens care, and device-compatible products.

Brand collaboration Engage with industry initiatives and campaigns such as Faces of Glaucoma to align brand values, expand awareness programs, and create co-marketing opportunities with eye health nonprofits and patient advocacy groups.

Strategic partnerships Explore joint ventures or distribution arrangements with larger OEMs or ophthalmic distributors to scale up reach in key markets, supported by a lean company footprint and a diverse product lineup.