Expanding Product Portfolio Bausch + Lomb Canada is continuously launching innovative eye care products such as the enVista Aspire intraocular lenses and Biotrue Multi-Purpose Solution, indicating a strong focus on expanding its product lineup and capturing new market segments.

Strategic Acquisitions Recent acquisitions like Trukera Medical demonstrate a strategic effort to strengthen its surgical presence and grow within the dry eye and broader ophthalmic markets, opening opportunities for advanced surgical equipment sales and related services.

Global Market Presence Operating in over 100 countries with a comprehensive product offering, Bausch + Lomb’s broad international footprint presents opportunities to promote and cross-sell diverse eye health solutions to healthcare providers worldwide.

Innovation & Awareness Campaigns Initiatives such as the Faces of Glaucoma campaign reveal a commitment to raising awareness and engaging with patient communities, which could lead to partnership opportunities for educational tools and patient engagement solutions.

Growth Opportunities in Key Segments Focusing on high-growth areas like advanced intraocular lenses, surgical devices, and dry eye treatments, Bausch + Lomb offers multiple entry points for sales of medical devices, pharmaceuticals, and related consumables to ophthalmology and optometry practices.