Insights

Premium Product Range Baxters Food Group specializes in high-quality ambient foods, including soups, condiments, and ready meals, with a strong reputation for flavor and innovation. This positions the company well for expanding partnerships with premium retail chains and specialty food distributors seeking differentiated products.

Innovation in Plant-Based Foods Recent launches of vegan-friendly and plant-based range extensions demonstrate Baxters' commitment to healthy, sustainable eating trends. Opportunities exist to collaborate with retailers and foodservice providers looking to meet increasing consumer demand for plant-based options.

Global Market Presence With facilities across Europe, North America, and Australia and a diverse customer base including global retailers, Baxters offers potential for distribution expansion and tailored product offerings in emerging markets targeting health-conscious and premium consumers.

Award-Winning Credibility Multiple awards for taste and community engagement position Baxters as a trusted brand, opening doors to premium retail spaces and co-branding opportunities with organizations prioritizing quality and corporate social responsibility.

Digital and Data-Driven Utilizing technologies like Power BI, Oracle, and cloud platforms indicates Baxters’ readiness for data-driven sales strategies. Leveraging this can identify new customer segments, optimize supply chains, and develop targeted marketing campaigns to grow sales channels.

Baxters Food Group Tech Stack

Baxters Food Group uses 8 technology products and services including Power BI, Cloudflare, Craft CMS, and more. Explore Baxters Food Group's tech stack below.

  • Power BI
    Business Intelligence
  • Cloudflare
    Content Management System
  • Craft CMS
    Content Management System
  • Kallidus
    Corporate Learning Management Systems
  • Oracle
    Enterprise
  • PWA
    Miscellaneous
  • Microsoft Azure
    Platform As A Service
  • Facebook
    Widgets

Media & News

Baxters Food Group's Email Address Formats

Baxters Food Group uses at least 1 format(s):
Baxters Food Group Email FormatsExamplePercentage
First.Last@baxters.comJohn.Doe@baxters.com
85%
FirstLast@baxters.comJohnDoe@baxters.com
13%
First_Last@baxters.comJohn_Doe@baxters.com
1%
FLast@baxters.comJDoe@baxters.com
1%

Frequently Asked Questions

Where is Baxters Food Group's headquarters located?

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Baxters Food Group's main headquarters is located at Fochabers, Scotland iv32 7ld United Kingdom. The company has employees across 5 continents, including EuropeNorth AmericaOceania.

What is Baxters Food Group's phone number?

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You can contact Baxters Food Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baxters Food Group's official website and social media links?

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Baxters Food Group's official website is baxters.com and has social profiles on LinkedIn.

How much revenue does Baxters Food Group generate?

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As of March 2026, Baxters Food Group's annual revenue is estimated to be $560M.

What is Baxters Food Group's NAICS code?

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Baxters Food Group's NAICS code is 311 - Food Manufacturing.

How many employees does Baxters Food Group have currently?

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As of March 2026, Baxters Food Group has approximately 521 employees across 5 continents, including EuropeNorth AmericaOceania. Key team members include Ceo: A. B.Chief Commercial Officer: A. A.Head Of Market Strategy & Deployment: S. C.. Explore Baxters Food Group's employee directory with LeadIQ.

What industry does Baxters Food Group belong to?

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Baxters Food Group operates in the Food and Beverage Manufacturing industry.

What technology does Baxters Food Group use?

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Baxters Food Group's tech stack includes Power BICloudflareCraft CMSKallidusOraclePWAMicrosoft AzureFacebook.

What is Baxters Food Group's email format?

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Baxters Food Group's email format typically follows the pattern of First.Last@baxters.com. Find more Baxters Food Group email formats with LeadIQ.

When was Baxters Food Group founded?

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Baxters Food Group was founded in 1868.

Baxters Food Group

Food and Beverage ManufacturingScotland, United Kingdom501-1000 Employees

Founded by George and Margaret Baxter in the Highlands of Scotland in 1868, Baxters Food Group has over 150 years of provenance and history. 

Today Baxters Food Group is a fourth-generation family business headquartered in Scotland and led by Executive Chairman and Group CEO, Audrey Baxter. We are a multi-million-pound global food manufacturer, with facilities across Europe, North America and Australia. 

We produce superior quality, ambient foods with amazing flavour, from soups, jams and condiments, to ready meals, military rations, and baby food. Our diverse customers include world-renowned retailers selling high-profile brands in multiple global markets.  

In a highly competitive and fast paced market, Baxters aims to delight its customers with both the quality of our products and our outstanding customer service. 

Innovation and new product development have always been key drivers of our business. We continually invest in our ability to meet changing consumer tastes, trends and desire for healthy eating. New concepts, flavours and processes, all help us create today’s market-leading products. 

At Baxters, we are just as particular about the people we employ as we are about the ingredients we use in our recipes. 

So, it goes without saying that we need people who share our passion, quality and aspire to 'be different, be better'; an ethos inspired by George Baxter back in 1868.

Section iconCompany Overview

Headquarters
Fochabers, Scotland iv32 7ld United Kingdom
Phone number
NAICS Code
311 - Food Manufacturing
Founded
1868
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Baxters Food Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Baxters Food Group's revenue is estimated to be in the range of $25M$50M

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