Insights

Global Growth Baxters is a multi-national, long-established food group with facilities across Europe, North America and Australia, indicating readiness to expand retail and hospitality partnerships internationally.

Premium Product Suite Specializing in ambient soups, jams, condiments, ready meals, military rations and baby food positions Baxters to target premium retail brands, health-conscious consumers, and institutional buyers seeking quality and brand heritage.

Innovation Focus Ongoing new concepts, flavours and processes align Baxters with trends in healthy eating and plant-based options, suggesting opportunities in vegan, clean-label, and flavour-forward ranges for retailers and foodservice.

Awards & Partnerships Consistent recognition via Great Taste Awards and strategic collaborations (e.g., with clubs and hospitality awards in Canada) can be leveraged to open premium shelf space, co-branding, and targeted marketing programs.

Digital Capabilities Adoption of iCIMS, Power BI, Microsoft 365, Azure and other technologies signals strong enterprise capability for scalable B2B sales, data-driven merchandising, and streamlined procurement partnerships.

Baxters Food Group Tech Stack

Baxters Food Group uses 8 technology products and services including iCIMS, Power BI, Microsoft 365, and more. Explore Baxters Food Group's tech stack below.

iCIMS

Applicant Tracking Systems

Power BI

Business Intelligence

Microsoft 365

SendGrid

Email Delivery

IBM Maximo

Facilities Management

Microsoft Azure

Platform As A Service

Smartsheet

Project Management

Piwik PRO Core

Web Analytics

Baxters Food Group Email Formats	Example	Percentage
First.Last@baxters.com	John.Doe@baxters.com	86%
FirstLast@baxters.com	JohnDoe@baxters.com	12%
First_Last@baxters.com	John_Doe@baxters.com	1%
FLast@baxters.com	JDoe@baxters.com	1%

Baxters Food Group Email Formats

Example

Percentage

First.Last@baxters.com

John.Doe@baxters.com

86%

FirstLast@baxters.com

JohnDoe@baxters.com

12%

First_Last@baxters.com

John_Doe@baxters.com

FLast@baxters.com

JDoe@baxters.com

Frequently Asked Questions

What is Baxters Food Group's phone number?

You can contact Baxters Food Group's main corporate office by phone at

+44-1343-82****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baxters Food Group's official website and social media links?

Baxters Food Group's official website is baxters.com and has social profiles on LinkedIn.

How much revenue does Baxters Food Group generate?

As of October 2026, Baxters Food Group's annual revenue is estimated to be $25M - $50M.

What is Baxters Food Group's NAICS code?

Baxters Food Group's NAICS code is 311 - Food Manufacturing.

How many employees does Baxters Food Group have currently?

As of October 2026, Baxters Food Group has approximately 525 employees across 5 continents, including Europe, North America and Oceania. Key team members include Chief Executive Officer Europe & Australia: M. C., Chief Executive Officer: A. B. and Chief Commercial Officer: A. A. Explore Baxters Food Group's employee directory with LeadIQ.

What industry does Baxters Food Group belong to?

Baxters Food Group operates in the Food and Beverage Manufacturing industry.

What technology does Baxters Food Group use?

Baxters Food Group's tech stack includes iCIMS, Power BI, Microsoft 365, SendGrid, IBM Maximo, Microsoft Azure, Smartsheet and Piwik PRO Core.

What is Baxters Food Group's email format?

Baxters Food Group's email format typically follows the pattern of First.Last@baxters.com. Find more Baxters Food Group email formats with LeadIQ.

When was Baxters Food Group founded?

Baxters Food Group was founded in 1868.

Baxters Food Group

Q: What is Baxters Food Group's official website and social media links?

Baxters Food Group's official website is baxters.com. Baxters Food Group has social profiles on LinkedIn.

Q: How many employees does Baxters Food Group have currently?

Baxters Food Group has approximately 525 employees.

Q: What technology does Baxters Food Group use?

Baxters Food Group's tech stack includes ISO 45001, IBM Maximo, Microsoft Office, Microsoft, yepnope.js.

Q: What is Baxters Food Group's NAICS code?

Baxters Food Group's NAICS code is 311 (Food Manufacturing).

Food and Beverage ManufacturingScotland, United Kingdom501-1000 Employees

Baxters Food Group is a fourth-generation family-owned food and beverage manufacturer with roots dating back to 1868 in the Highlands of Scotland, founded by George and Margaret Baxter. It is headquartered in Fochabers, Scotland, and runs manufacturing facilities across Europe, North America and Australia. The company produces ambient foods such as soups, jams and condiments, ready meals, military rations and baby food for a diverse range of retailers in multiple global markets.

Innovation and new product development are central to Baxters' approach, helping the company respond to changing consumer tastes and a growing interest in healthier options. A recent development: Baxters Canada took part in the Great Taste Awards in 2025, earning four awards.

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