Leadership Transition BATA has recently appointed a new Executive Director, Patrick Preusser, with the appointment effective July 22, 2026. This leadership change presents an opportunity to engage the organization on strategic initiatives, funding opportunities, and potential service expansions aligned with the new leadership’s priorities.

Growth & Service Expansion The agency operates multiple service lines (Loop, Bayline, Link) and has introduced programs like Bike-n-Ride, Ski-n-Ride, and event shuttles, indicating willingness to expand modal mix and pilot new mobility solutions. This creates upsell opportunities for integrated routing, last‑mile partnerships, and technology-enabled demand response enhancements.

Strategic Partnerships Recent or potential collaborations include TVC-Cherry Capital Airport for a pilot travel-to-flight service and partnerships with community organizations. Reach out to explore joint funding, sponsor integrations, or shared mobility programs that leverage BATA’s regional reach and event shuttles.

Sustainability & Innovation Launch of an electric vehicle fleet in 2024 signals openness to sustainability initiatives and green fleet opportunities. Potential sales angles include EV charging partnerships, fleet electrification consulting, data analytics for energy optimization, and grant-supported switchovers.

Tech & Data Enablement The tech stack includes modern tools (Microsoft 365, Google Analytics, Mailchimp, iCloud, jQuery) and web presence, which opens doors for software and services such as passenger analytics, CRM and marketing automation enhancements, website optimization, and API integrations to improve scheduling, ridership insights, and operational efficiency.