Strategic Location Situated as Michigan's only waterfront casino, Bay Mills Resort & Casino attracts visitors interested in nearby attractions like Tahquamenon Falls and Mackinac Island, presenting opportunities for themed promotions and tourist packages.

Growing Sportsbook Appeal The recent launch of DraftKings Sportsbook and its strategic partnership indicates a focus on expanding sports betting offerings, creating potential for cross-promotional marketing and technology solutions tailored to sports betting enthusiasts.

Digital Engagement With an active online presence utilizing tools like Google Tag Manager and JSON-LD, there is scope to enhance digital marketing efforts, loyalty programs, or in-casino app integrations to increase customer retention and spend.

Moderate Revenue Current revenue estimates between $10 million and $25 million suggest opportunities for upselling premium gaming experiences, hospitality packages, or exclusive events to boost revenue streams.

Market Competitiveness As part of a competitive regional market with similar-sized casinos, Bay Mills can differentiate by investing in modern gaming technology, entertainment amenities, or personalized customer engagement strategies to attract a broader demographic.