Growing Digital Engagement The launch of DraftKings Sportsbook and the partnership with DraftKings demonstrates Bay Mills Resort & Casino's strategic focus on expanding sports betting and digital entertainment offerings, indicating potential opportunities for digital marketing, loyalty programs, and technology integration services.

Regional Market Focus As Michigan’s only waterfront casino with a strong regional presence, the company appeals to a niche market of tourists and local visitors, providing avenues for targeted advertising campaigns and hospitality partnerships to enhance guest experience and increase foot traffic.

Moderate Revenue Scale With annual revenues between $10M and $25M, Bay Mills presents opportunities for scalable technology solutions, cost-efficient marketing initiatives, and operational efficiencies tailored to mid-sized gaming establishments seeking growth within a competitive landscape.

Strategic Location & Attractions Its proximity to notable landmarks and international travel options offers potential for collaborations in travel packages, experiential marketing, and cross-promotions to attract leisure travelers, boosting visitation from diverse customer segments.

Technology Adoption Utilizing advanced tools like Google Tag Manager, JSON-LD, and Infinite Scroll, the company demonstrates a focus on digital infrastructure, providing a foundation for data-driven marketing solutions, customer engagement platforms, and personalized user experience enhancements.