Custom Instrument Growth Bayberry Music specializes in handmade, custom-built instruments and repair services, presenting a clear upsell path for craftsmanship-focused customers seeking unique, one-of-a-kind gear and maintenance expertise.

Local Delivery Edge Offer local delivery and pick-up as a differentiator to nearby musicians and studios in Livonia and surrounding areas, enabling convenient service with potential for recurring maintenance engagements.

Repair & Build Services Leverage the combination of extensive repair capabilities and bespoke instrument builds to target customers needing both maintenance and custom orders, expanding beyond traditional instrument retailers.

SMB Growth Potential With a lean team and revenue in the mid-range, there is opportunity to scale through strategic partnerships with music schools, studios, and local ensembles to drive volume for repairs, rentals, and custom orders.

Technology & Reach Utilize the existing tech stack (Magento, email delivery, and cloud services) to optimize e-commerce, order tracking, and marketing automation, enabling targeted campaigns to instrument enthusiasts and professional players.