Brand Ambassadorship Leverage Baylis & Harding's high-profile brand ambassadors (Amanda Holden, Billie Shepherd) to create co-branded campaigns, limited editions, or exclusive gift sets with retailers to boost visibility and drive seasonal sales.

Expansion & Partnerships Capitalize on recent and historical partnerships in Nigeria and with major retailers like Target; propose wholesale or distribution deals in untapped markets and collaborate on region-specific SKUs to accelerate penetration.

Sustainability Drive Tailor sustainability-forward bundles (refillable handwash ranges and eco-friendly packaging) for retailers prioritizing ESG, offering them replenishable formats that can improve basket size and repeat purchases.

Premium Gift Pathways Position Baylis & Harding as a gifting expert with elegant packaging and luxury fragrance lines; develop gift-with-purchase programs, seasonal gift sets, and retailer-exclusive bundles for higher-margin sales periods.

Digital Engagement Utilize the existing tech stack and social media presence to drive omnichannel sales through targeted ads, influencer-led promotions, and PWA-enabled storefronts that reduce friction for online conversions.