Luxury & Indulgence Positioning Baylis & Harding emphasizes a message of generosity and sensory indulgence through beautifully packaged and fragranced products. This focus presents opportunities to target premium retail channels, gift shops, and luxury hotels seeking high-end personal care offerings that evoke a sense of indulgence and special moments.

Sustainability Initiatives The launch of a sustainable range of refillable handwash products indicates a commitment to environmentally conscious practices. This opens a pathway to collaborate with eco-aware consumers and retail partners prioritizing sustainable products, especially within the natural and organic personal care segments.

Strategic Brand Partnerships Recent collaborations with retail and gift companies in Nigeria and the appointment of well-known brand ambassadors suggest a focus on expanding brand visibility and market reach. Opportunities exist to develop additional partnerships with lifestyle brands, retailers, and corporate gifting channels to grow international and domestic sales.

Market Expansion & Distribution With distribution in Target and international partners, Baylis & Harding is expanding its presence. Leveraging this momentum, there are opportunities to explore wholesale and online marketplaces in new regions, as well as develop exclusive product lines for emerging retail channels to increase sales footprint.

Engaging Product Lines The company's recent launch of natural and gift-focused collections, along with campaigns like ‘Walk for Water,’ demonstrates a consumer engagement strategy centered around social responsibility and lifestyle. Creating targeted campaigns and seasonal gift sets can further boost sales through both online and in-store gifting occasions.