Insights

Global Expansion With recent openings in Massachusetts and the UK, Rituals is actively expanding its retail footprint across key markets, offering opportunities to collaborate on joint marketing campaigns and wholesale distribution channels to accelerate growth.

Loyal Customer Base As a well-established luxury wellness brand with a strong emphasis on sustainable wellbeing, Rituals' emphasis on natural and refillable products creates possibilities for partnerships that highlight eco-friendly product lines and innovative sustainability initiatives.

Award-Winning Status Recognition as the best retailer over £500M enhances Rituals' visibility and credibility in the retail space, opening doors for premium collaborations, exclusive product launches, and strategic brand alliances within the premium beauty and wellness sector.

Digital Engagement Utilizing a comprehensive tech stack including Google BigQuery and WhatsApp Business, Rituals emphasizes digital engagement which presents opportunities for personalized marketing, loyalty programs, and data-driven sales strategies tailored to high-value consumers.

Partnership Opportunities The recent partnership with SWAG42 Limited and participation in major industry events suggest open avenues for co-branded products, joint retail initiatives, or exclusive collaborations with complementary luxury lifestyle brands to expand market reach.

Rituals (B Corp™) Tech Stack

Rituals (B Corp™) uses 8 technology products and services including UsableNet, Google Ads, Google BigQuery, and more. Explore Rituals (B Corp™)'s tech stack below.

  • UsableNet
    Accessibility
  • Google Ads
    Advertising
  • Google BigQuery
    Data Warehousing
  • Firebase
    Database
  • WhatsApp Business
    Live Chat
  • Cisco
    Network Hardware
  • Bootstrap
    UI Frameworks
  • CSS
    Web Tools And Plugins

Media & News

Rituals (B Corp™)'s Email Address Formats

Rituals (B Corp™) uses at least 2 format(s):
Rituals (B Corp™) Email FormatsExamplePercentage
First.Last@rituals.comJohn.Doe@rituals.com
88%
FLast@rituals.comJDoe@rituals.com
7%
First.MiddleLast@rituals.comJohn.MichaelDoe@rituals.com
3%
First.L@rituals.comJohn.D@rituals.com
2%

Frequently Asked Questions

Where is Rituals (B Corp™)'s headquarters located?

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Rituals (B Corp™)'s main headquarters is located at 541 Herengracht Amsterdam, North Holland 1017 bv Netherlands. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Rituals (B Corp™)'s official website and social media links?

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Rituals (B Corp™)'s official website is careers.rituals.com and has social profiles on LinkedIn.

How much revenue does Rituals (B Corp™) generate?

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As of April 2026, Rituals (B Corp™)'s annual revenue is estimated to be $5B.

What is Rituals (B Corp™)'s NAICS code?

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Rituals (B Corp™)'s NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Rituals (B Corp™) have currently?

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As of April 2026, Rituals (B Corp™) has approximately 7.9K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo & Founder: R. C.Chief Technology Officer: V. L.Head Of Retail Belux: C. G.. Explore Rituals (B Corp™)'s employee directory with LeadIQ.

What industry does Rituals (B Corp™) belong to?

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Rituals (B Corp™) operates in the Personal Care Product Manufacturing industry.

What technology does Rituals (B Corp™) use?

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Rituals (B Corp™)'s tech stack includes UsableNetGoogle AdsGoogle BigQueryFirebaseWhatsApp BusinessCiscoBootstrapCSS.

What is Rituals (B Corp™)'s email format?

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Rituals (B Corp™)'s email format typically follows the pattern of First.Last@rituals.com. Find more Rituals (B Corp™) email formats with LeadIQ.

When was Rituals (B Corp™) founded?

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Rituals (B Corp™) was founded in 2000.

Rituals (B Corp™)

Personal Care Product ManufacturingNorth Holland, Netherlands5001-10000 Employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.



As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.



This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Section iconCompany Overview

Headquarters
541 Herengracht Amsterdam, North Holland 1017 bv Netherlands
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
5001-10000

Section iconFunding & Financials

  • $250M$500M

    Rituals (B Corp™)'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Rituals (B Corp™)'s revenue is estimated to be in the range of $250M$500M

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