Insights

Sustainable Product Growth Rituals' strong commitment to natural ingredients, with 79% of products containing over 90% natural origin ingredients and plans to meet this standard universally by 2023, presents an opportunity to expand organic and eco-friendly product lines to meet increasing consumer demand for sustainable personal care options.

Rapid Market Expansion The recent opening of new stores in the United States and United Kingdom, along with participation in major industry events like TFWA World Exhibition 2025, indicates aggressive geographical expansion, offering potential sales channels to distribute additional product lines and collaborate with local retail partners.

Luxury Wellness Positioning Recognized as a leading luxury wellness brand and award-winning retailer, Rituals has a well-established premium brand image, making it a promising partner for high-end retail collaborations, exclusive product launches, and luxury experiential marketing opportunities.

Digital Engagement Opportunities Rituals’ modern tech stack, including Google BigQuery, Firebase, and WhatsApp Business, suggests openness to integrated digital campaigns and personalized marketing efforts, creating avenues for targeted outreach, customer engagement initiatives, and e-commerce growth partnership.

Social Impact Appeal With a focus on social initiatives supporting underserved communities and sustainable practices like tree planting for refills, Rituals’ brand values resonate with socially-conscious consumers, providing opportunities to develop co-branded products and CSR-driven campaigns targeting ethically motivated markets.

Rituals (B Corp™) Tech Stack

Rituals (B Corp™) uses 8 technology products and services including UsableNet, Google Ads, Google BigQuery, and more. Explore Rituals (B Corp™)'s tech stack below.

  • UsableNet
    Accessibility
  • Google Ads
    Advertising
  • Google BigQuery
    Data Warehousing
  • Firebase
    Database
  • WhatsApp Business
    Live Chat
  • Cisco
    Network Hardware
  • Bootstrap
    UI Frameworks
  • CSS
    Web Tools And Plugins

Media & News

Rituals (B Corp™)'s Email Address Formats

Rituals (B Corp™) uses at least 1 format(s):
Rituals (B Corp™) Email FormatsExamplePercentage
First.Last@rituals.comJohn.Doe@rituals.com
87%
FLast@rituals.comJDoe@rituals.com
7%
First.MiddleLast@rituals.comJohn.MichaelDoe@rituals.com
4%
First.L@rituals.comJohn.D@rituals.com
2%

Frequently Asked Questions

Where is Rituals (B Corp™)'s headquarters located?

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Rituals (B Corp™)'s main headquarters is located at Herengracht 541, Amsterdam, Noord-Holland 1017 BV, NL. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Rituals (B Corp™)'s official website and social media links?

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Rituals (B Corp™)'s official website is rituals.com and has social profiles on LinkedIn.

How much revenue does Rituals (B Corp™) generate?

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As of October 2025, Rituals (B Corp™)'s annual revenue is estimated to be $5B.

What is Rituals (B Corp™)'s SIC code NAICS code?

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Rituals (B Corp™)'s SIC code is 2844 - Perfumes, Cosmetics, and Other Toilet Preparations NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Rituals (B Corp™) have currently?

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As of October 2025, Rituals (B Corp™) has approximately 10K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Human Resources Officer & Board Member: A. J.Chief Technology Officer: V. L.Head Of Retail Belux: C. G.. Explore Rituals (B Corp™)'s employee directory with LeadIQ.

What industry does Rituals (B Corp™) belong to?

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Rituals (B Corp™) operates in the Personal Care Product Manufacturing industry.

What technology does Rituals (B Corp™) use?

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Rituals (B Corp™)'s tech stack includes UsableNetGoogle AdsGoogle BigQueryFirebaseWhatsApp BusinessCiscoBootstrapCSS.

What is Rituals (B Corp™)'s email format?

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Rituals (B Corp™)'s email format typically follows the pattern of First.Last@rituals.com. Find more Rituals (B Corp™) email formats with LeadIQ.

When was Rituals (B Corp™) founded?

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Rituals (B Corp™) was founded in 2000.
Rituals (B Corp™)

Rituals (B Corp™)

Personal Care Product ManufacturingNetherlands10001+ Employees

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.



As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.



This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

Section iconCompany Overview

Headquarters
Herengracht 541, Amsterdam, Noord-Holland 1017 BV, NL
SIC Code
2844 - Perfumes, Cosmetics, and Other Toilet Preparations
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2000
Employees
10001+

Section iconFunding & Financials

  • $100M$250M

    Rituals (B Corp™)'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rituals (B Corp™)'s revenue is estimated to be in the range of $100M$250M

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