Rituals (B Corp™)
Personal Care Product ManufacturingNorth Holland, Netherlands5001-10000 Employees
Rituals (B Corp™) is a personal care product manufacturer and retailer founded in 2000 in Amsterdam, the Netherlands, notable for being the first luxury brand to combine home and body products. It operates globally with about 1,000 stores across 36 countries, positioning itself as a wellbeing-oriented brand in the market. The company is a certified B Corp and promotes sustainable wellbeing through its philosophy, The Art of Soulful Living, under three pillars: Clean, Conscious, and Caring. In its Clean pillar, 79% of personal care products contain more than 90% natural origin ingredients, with a goal that all formulas meet this standard by 2023. The business employs between 5,001 and 10,000 people and is headquartered at 541 Herengracht Amsterdam, North Holland 1017 bv Netherlands; it offers refill options in every collection and supports social initiatives such as Tiny Miracles in Mumbai, India.