Identity and Audience BDEX focuses on identity and custom audience development with AI-powered extended audience technology leveraging 1st party data, presenting an opportunity to upsell enhanced data collaboration, identity graph capabilities, and fraud reduction solutions to clients seeking precise targeting.

Fraud Mitigation Recent expansion of Identity Graph capabilities aimed at combatting rising fraud signals a sales path to security-conscious advertisers and publishers seeking reliable verification, brand safety, and fraud-resilient data activations.

Global Expansion With a history of regional growth including Asia-Pacific moves and a Singapore headquarters, there is potential to cross-sell cross-border data integration services, hybrid cloud solutions, and regionalized data center support to multinational clients.

Inc. Recognition Multiple Inc. 5000 recognitions highlight rapid growth and market credibility, enabling a sales narrative around scalable identity platforms, enterprise-grade integrations, and proven performance to prospective mid-market to enterprise buyers.

Tech Stack Synergy Leveraging a diverse tech stack (AWS, Salesforce, HubSpot, iCIMS, Shopify, ZoomInfo, Piwik PRO) opens upsell opportunities around data activation, CRM/marketing automation integration, analytics governance, and seamless partner ecosystem deployments for customer data platforms.