Market Leadership Xaxis is part of the globally recognized GroupM, a leader in advertising services with a substantial workforce exceeding 10,000 employees and revenue between 500 million and 1 billion dollars, indicating a strong market presence and significant client base.

Innovation & Integration The recent integration of InfoSum with GroupM suggests a focus on leveraging AI and secure data infrastructure, providing opportunities to offer cutting-edge marketing technology and data privacy solutions to clients seeking innovative advertising practices.

Diversity Initiatives The launch of GroupM’s Disability Action Plan demonstrates a commitment to diversity and inclusion, presenting a chance to position compatible HR and accessibility solutions to attract clients emphasizing corporate social responsibility.

Industry Recognition GroupM's recognition as Global Agency Partner of the Year by Microsoft Advertising showcases its prestige and influence, creating opportunities to partner with enterprises seeking trusted agencies with proven awards and industry credibility.

Talent & Leadership Recent leadership appointments, including new CEOs and directors, highlight an active focus on talent development and strategic growth, which can be leveraged to offer HR, training, and talent management solutions to enhance organizational capabilities.