be FITNESS Employee Directory

Wellness and Fitness ServicesWisconsin, United States11-50 Employees

be FITNESS is a wellness and fitness center developed under the Geronimo Hospitality Group. Located in Delafield, Wisconsin, it operates as a large fitness club spanning more than 45,000 square feet, offering a range of services from personal training and Pilates to massage, with facilities that include steam rooms and saunas in recently renovated locker rooms. The club provides multiple group classes across large studios and features a community-oriented environment designed to support an active lifestyle for the Lake Country area, along with amenities such as onsite childcare and a sports performance space that includes open turf, a functional movement area, performance cardio, and a half basketball court. The target market appears to be individuals and families seeking comprehensive fitness and wellness services in a physical club setting, with offerings intended to accommodate various fitness levels and activities. Be FITNESS is positioned within the wellness and fitness services industry as a multifaceted fitness club that combines traditional gym services with specialized studios and family-friendly facilities in a midwestern locale. The company is based in the city and region of Delafield, Wisconsin, and operates with a moderate-sized local footprint.

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