Premium marina Target high-value boat owners in the Midwest who frequent Lake Michigan and nearby areas, offering premium new and pre-owned vessels, brokerage services, and personalized financing and insurance solutions.

Full-service ecosystem Leverage the integrated marina offerings (storage, slips, maintenance, detailing, winterization, parts, and ship's store) to upsell maintenance packages, seasonal space renewals, and service contracts to existing customers.

Brand partnerships Capitalize on relationships with Sea Ray, Boston Whaler, Navan, and Yamaha Jet Boats to create exclusive promotions, trade-in opportunities, and bundled service plans that reinforce loyalty and drive repeat purchases.

Experiential marketing Promote customer rendezvous and educational events as lead-generation channels, using on-water demos and owner appreciation activities to capture qualified prospects and expand referral networks.

Digital optimization Enhance online sales and engagement through WordPress site optimization, targeted email journeys via SendGrid, CRM-ready lead capture from events, and analytics to measure campaign ROI and sales impact.