Mid-market foothold BE-terna targets medium to large companies across Europe with a strong local presence in eight countries, indicating opportunities to upsell ERP, CRM, BI, data analytics, and automation solutions to mid-market tenants seeking regional support and scalable implementations.

Strategic partnerships As part of Telefónica Tech and a long-standing partner of Microsoft, Infor, Qlik, and UiPath, BE-terna can leverage these ecosystems to cross-sell industry-specific solutions, AI automation, and cloud services to clients already aligned with these vendor ecosystems.

Awards and recognition Recent top-tier partner awards (Infor IPN categories and UiPath partnerships) signal credibility and validated performance, which can be leveraged in prospect conversations to shorten sales cycles and justify premium service offerings.

Industry scope BE-terna serves manufacturing, retail, services, and process industries with ERP, CRM, BI, and automation, presenting cross-sell potential across sectors that are typically undergoing digitalization and require integrated data and process workflows.

AI and innovation Publicized focus on trustworthy AI for demand forecasting and customer support, plus integration between ERP and PLM, suggests opportunities to pitch advanced analytics, predictive insights, and end-to-end product lifecycle solutions to innovation-driven customers.