Insights

Franchise Growth Beauty Success Group is the French leader in beauty and well-being franchising with a multi-brand portfolio and international footprint, presenting a clear opportunity to supply franchise support, store-scale marketing, and operations tooling to expand existing partners and onboard new territories.

Acquisitions & Expansion Recent integrations of network brands and international stores signal ongoing growth and potential cross-sell of products, private label opportunities, and services such as logistics optimization, training programs, and skincare lines to newly acquired markets.

Natural & Organic Push Strengthened natural products and skincare lines, including Pur Eden and Les Senteurs Gourmandes, indicate demand for sustainable, premium formulations—a pathway for supplying ingredients, packaging, and sustainable marketing partnerships.

Digital & Ecommerce Technology stack includes WordPress and Shopify, suggesting opportunities to upsell digital commerce services, site optimization, CRM campaigns, and localized online storefronts to boost online sales across stored networks.

Global Partnerships International presence in Morocco, Georgia, Mongolia, and boutique concepts like Nicole Maison suggests potential for channel partnerships, white-label collaborations, and distribution of exclusive products to regional networks and affiliates.

Similar companies to Beauty Success Group

Beauty Success Group Tech Stack

Beauty Success Group uses 8 technology products and services including WordPress, Shopify, Google Workspace, and more. Explore Beauty Success Group's tech stack below.

  • Content Management System
  • E-commerce
  • JSON-LD
    Javascript Frameworks
  • Flickity
    Javascript Libraries
  • Oxygen
    Page Builders
  • OVHcloud
    Platform As A Service
  • CivicTheme
    UI Frameworks

Beauty Success Group's Email Address Formats

Beauty Success Group uses at least 3 email formats:
Beauty Success Group Email FormatsExamplePercentage
First.Last@beautysuccess.frJohn.Doe@beautysuccess.fr
99%
Middle@beautysuccess.frMichael@beautysuccess.fr
1%
First.Last@groupe-novi.comJohn.Doe@groupe-novi.com
100%

Frequently Asked Questions

What is Beauty Success Group's official website and social media links?

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Beauty Success Group's official website is groupe-novi.com and has social profiles on LinkedIn.

How much revenue does Beauty Success Group generate?

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As of October 2026, Beauty Success Group's annual revenue is estimated to be $100M - $250M.

What is Beauty Success Group's NAICS code?

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Beauty Success Group's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Beauty Success Group have currently?

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As of October 2026, Beauty Success Group has approximately 468 employees across 4 continents, including Europe, Africa and North America. Key team members include Entrepreneur: J. N., Digital Marketing Manager/ Now Consultant: K. J. M. D. M. and Responsable Recrutement Des Franchisés: I. L. Explore Beauty Success Group's employee directory with LeadIQ.

What industry does Beauty Success Group belong to?

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Beauty Success Group operates in the Personal Care Product Manufacturing industry.

What technology does Beauty Success Group use?

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Beauty Success Group's tech stack includes WordPress, Shopify, Google Workspace, JSON-LD, Flickity, Oxygen, OVHcloud and CivicTheme.

What is Beauty Success Group's email format?

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Beauty Success Group's email format typically follows the pattern of First.Last@beautysuccess.fr. Find more Beauty Success Group email formats with LeadIQ.

When was Beauty Success Group founded?

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Beauty Success Group was founded in 1995.
Beauty Success Group logo

Beauty Success Group

Personal Care Product ManufacturingNouvelle-Aquitaine, France201-500 Employees

Beauty Success Group operates in the personal care product manufacturing sector and uses a franchising model to develop beauty and well-being brands, involving franchise partners, employees, customers and suppliers in shared entrepreneurial activity. The company is headquartered in Saint-Astier, Nouvelle-Aquitaine, France, and employs between 201 and 500 people. Its history begins with the 1995 opening of the first Beauty Success perfumery in Périgueux, followed by Philippe Georges becoming president in 2000 and the opening of the group’s 100th store in France. The group expanded internationally with its first store in Morocco in 2004, and later opened outlets in Georgia and Mongolia in 2019; it also integrated or launched multiple concepts and platforms, including the 2016 takeover of Esthetic Center, the new group logistics platform in Saint-Astier, the Global beauty and Beauty Success Institute concepts, and the Citron Vert network in 2022, along with Pur Eden and Les Senteurs Gourmandes. The organization is described as the French leader in franchising in the beauty and well-being sector.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Beauty Success Group's revenue is estimated to be in the range of $100M - $250M

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