Beauty Success Group

Personal Care Product ManufacturingNouvelle-aquitaine, France201-500 Employees

Beauty Success Group operates in the personal care product manufacturing sector and uses a franchising model to develop beauty and well-being brands, involving franchise partners, employees, customers and suppliers in shared entrepreneurial activity. The company is headquartered in Saint-Astier, Nouvelle-Aquitaine, France, and employs between 201 and 500 people. Its history begins with the 1995 opening of the first Beauty Success perfumery in Périgueux, followed by Philippe Georges becoming president in 2000 and the opening of the group’s 100th store in France. The group expanded internationally with its first store in Morocco in 2004, and later opened outlets in Georgia and Mongolia in 2019; it also integrated or launched multiple concepts and platforms, including the 2016 takeover of Esthetic Center, the new group logistics platform in Saint-Astier, the Global beauty and Beauty Success Institute concepts, and the Citron Vert network in 2022, along with Pur Eden and Les Senteurs Gourmandes. The organization is described as the French leader in franchising in the beauty and well-being sector.

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