Expanded Product Line Beck/Arnley recently introduced a replacement valve cover assembly for BMW 3.0L engines, catering to a range of models from 2011-2015. This expansion provides an opportunity to target customers in need of quality replacement parts for specific vehicle models.

Enhanced Website Experience With the launch of an all-new website featuring an advanced part finder system, Beck/Arnley has improved user experience and made it easier for customers to find the right parts or fluids. This enhancement can attract new customers seeking a seamless online shopping experience.

Brand Awareness Campaign Beck/Arnley recently launched a new brand identity and awareness campaign, signaling a proactive approach towards increasing brand visibility. This campaign presents an opportunity to engage with potential customers, especially those looking for trusted and established brands in the auto parts industry.

Innovative Sweepstakes Promotion Through the 'Check with Beck' sweepstakes, Beck/Arnley has engaged customers by offering a chance to win a weekend getaway by showcasing their foreign nameplate vehicles. This creative promotion can drive customer interaction and loyalty, potentially leading to increased sales.

Extensive Product Range Beck/Arnley offers a wide range of high-quality replacement parts across six categories, including brake & chassis, electrical, and engine parts. With a comprehensive product portfolio, the company is positioned to attract customers seeking diverse auto parts, presenting multiple cross-selling opportunities.