Strong Technology Platform Beeswax offers a customizable Bidder-as-a-Service platform with advanced tech stack, enabling media buyers to have full control over their media purchasing. This sophistication shows potential for expanding integrations and features that can attract larger clients seeking flexible programmatic advertising solutions.

Expanding CTV Partnerships Recent collaborations with Untapped Growth and Direct Agents highlight a growing focus on connected TV advertising. This trend presents opportunities to pitch advanced CTV targeting solutions and premium inventory access to clients looking to enhance their TV ad campaigns.

International Market Reach The appointment of Laurence d'Août as Vice President of Sales for international markets signals a strategic push into global territories. Business development efforts can target international media companies and agencies seeking innovative ad tech solutions for their global campaigns.

Industry Collaborations Partnerships with industry leaders like Experian, Warner Bros. Discovery, and IQVIA reveal a strong market position and credibility in providing targeted advertising solutions. These alliances can serve as case studies to attract similar clients in healthcare, entertainment, and data-driven marketing sectors.

Market Position and Growth Potential Operating with a revenue range of 25 to 50 million and backed by prominent investors, Beeswax is well-positioned for growth. Opportunities exist to target mid-sized and large advertising entities that require flexible, scalable programmatic ad platforms to improve their media buying efficiency.