Recent Acquisition Yahoo's acquisition of BrightRoll for $640 million presents an opportunity for cross-selling Yahoo's advertising services to BrightRoll's existing customer base.
Strategic Partnerships Kellogg Company's partnership with BrightRoll indicates potential collaboration opportunities with other consumer goods companies interested in targeted video advertising solutions.
Industry Recognition BrightRoll DSP being recognized as a leader in the market positions the company to attract new clients seeking advanced programmatic advertising technology.
Leadership Change Bruce Falck's departure from BrightRoll creates an opportunity to engage with existing clients during the transition and potentially offer new services under new leadership.
Market Presence BrightRoll's market presence among other leading companies in the industry highlights opportunities for strategic collaboration and differentiation through tailored advertising solutions.
3.9K
$1B
201$50M$100M
1K$100M$1B
501$100M$1B
40$10M
1K$100M$1B
636$100M$1B
1K$100M$1BBrightRoll uses 8 technology products and services including AdRoll, AppNexus, YUI, and more. Explore BrightRoll's tech stack below.
| BrightRoll Email Formats | Percentage |
| Last@brightroll.com | 29% |
| First@brightroll.com | 28% |
| First.Last@brightroll.com | 24% |
| FLast@brightroll.com | 19% |
Technology, Information and InternetCalifornia, United States201-500 Employees
BrightRoll is Yahoo’s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
Company Overview
Funding & FinancialsBrightRoll's revenue is in the range of $50M$100M
Funding & FinancialsBrightRoll's revenue is in the range of $50M$100M
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