Expansion through partnerships Behalf has established partnerships with Priority Payment Systems, Viola Ventures, and MissionOG, indicating opportunities for collaboration and increasing market reach through strategic alliances.

Strong financial backing With recent investments totaling $19 million from Viola Ventures and MissionOG, Behalf has the financial resources to support business growth and expand its offerings, presenting avenues for upselling to existing and potential clients.

Executive leadership focus The appointment of Rob Rosenblatt as CEO demonstrates a strategic leadership change that may open doors for engaging in discussions at the executive level, potentially leading to high-value sales opportunities.

Technological innovation in financial services Behalf's tech stack includes advanced tools such as Amazon Web Services and Spring Boot, showcasing a commitment to innovation that could be leveraged to attract tech-savvy clients seeking cutting-edge financial solutions.

Competitive positioning and market differentiation Behalf's unique B2B payments solution providing free net terms and flexible financing sets it apart from competitors like Square Capital and Capify, highlighting key selling points that can be emphasized in targeting businesses looking for tailored financial solutions.