Strategic Partnerships OnDeck has recently partnered with Fingercheck, a leading provider of automated payroll and HR solutions for small businesses. Leveraging this strategic partnership can create cross-selling opportunities for both companies by offering combined packages to mutual clients.

Market Expansion The investment into Mykare Health, an elective surgery marketplace startup, showcases OnDeck's interest in healthcare financing. This opens up a new market segment for OnDeck, presenting the opportunity to tailor financial solutions specifically for healthcare providers and services, potentially leading to increased sales.

Technology Integration OnDeck utilizes a tech stack including Zipkin, FullStory, and YouTube among others. By highlighting how these technologies support efficient loan processing and risk assessment, OnDeck can engage tech-savvy clients looking for fast and modern financial services, leading to enhanced sales opportunities.

Leadership Addition With the appointment of Mark Torossian as Senior Vice President of Finance, OnDeck reinforces its financial expertise. Leveraging Torossian's experience, OnDeck can target clients looking for sophisticated financial solutions and strategic financial advice, potentially increasing sales in higher-value transactions.

COVID-19 Support Through its collaboration with Visa and the introduction of a Small Business Hub focusing on navigating COVID-19 challenges, OnDeck demonstrates its commitment to supporting small businesses during crises. Positioning these initiatives in sales pitches can appeal to businesses seeking financial assistance during uncertainties, potentially leading to increased client acquisitions.