Belcorp
Personal Care Product ManufacturingCundinamarca, Colombia10001+ Employees
Belcorp is a multinational beauty company in the personal care product manufacturing industry, based in Tocancipá, Cundinamarca, Colombia. It operates in 14 countries and has supported thousands of women to achieve economic independence through its direct selling business model. The company markets three brands—L’BEL, ésika, and Cyzone—through which it offers its product portfolio to consumers. Belcorp states a purpose of driving beauty to achieve personal fulfillment and outlines five pillars guiding its sustainability approach: women’s empowerment, extraordinary talent, caring for the planet, integrity and transparency, and responsible products. In 2021, Belcorp launched virtual try-on technology, with plans to expand its use across Latin America and deployments in Mexico, Peru, Colombia, Chile, Ecuador, and Panama.