Insights

Sustainability Commitment Bellroy’s status as a certified B Corp and strategic partnerships with sustainable material innovators like Modern Meadow Position it as an attractive brand for environmentally conscious consumers and retailers seeking eco-friendly product lines.

Product Diversification Recent launches of innovative and versatile products such as the INNOVERA capsule collection, waterproof accessories, and tech-specific items like Pixel Watch straps indicate opportunities to upsell and cross-sell to existing customers interested in functional lifestyle accessories.

Market Expansion The company's expansion into new product categories including tech accessories and adventure-ready carriers suggests potential in reaching new market segments through targeted retail partnerships and online channels.

Digital Engagement Bellroy’s active online presence and use of digital marketing tools like Google Ads and Facebook Pixel offer avenues for hyper-targeted advertising campaigns to drive increased sales through its e-commerce platform.

Strategic Growth Opportunities With a solid revenue base and recent product launches, there are clear opportunities to introduce flagship collections or limited-edition lines to boost brand visibility and drive premium sales in both retail stores and direct-to-consumer channels.

Bellroy Tech Stack

Bellroy uses 8 technology products and services including Google Ads, Facebook Pixel, Canva, and more. Explore Bellroy's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Salesforce
    Customer Relationship Management
  • Amazon
    E-commerce
  • PWA
    Miscellaneous
  • Google
    Search Engines
  • Bootstrap
    UI Frameworks

Media & News

Bellroy's Email Address Formats

Bellroy uses at least 1 format(s):
Bellroy Email FormatsExamplePercentage
First.Last@bellroy.comJohn.Doe@bellroy.com
86%
First@bellroy.comJohn@bellroy.com
9%
Last@bellroy.comDoe@bellroy.com
4%
FLast@bellroy.comJDoe@bellroy.com
1%

Frequently Asked Questions

What is Bellroy's phone number?

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You can contact Bellroy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bellroy's official website and social media links?

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Bellroy's official website is bellroy.com and has social profiles on LinkedInCrunchbase.

What is Bellroy's SIC code NAICS code?

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Bellroy's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bellroy have currently?

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As of December 2025, Bellroy has approximately 158 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Ceo: L. C.Cfo: P. R.Cio Executive Team: S. A.. Explore Bellroy's employee directory with LeadIQ.

What industry does Bellroy belong to?

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Bellroy operates in the Retail Apparel and Fashion industry.

What technology does Bellroy use?

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Bellroy's tech stack includes Google AdsFacebook PixelCanvaSalesforceAmazonPWAGoogleBootstrap.

What is Bellroy's email format?

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Bellroy's email format typically follows the pattern of First.Last@bellroy.com. Find more Bellroy email formats with LeadIQ.

When was Bellroy founded?

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Bellroy was founded in 2010.

Bellroy

Retail Apparel and FashionVictoria, Australia51-200 Employees

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then...

We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. 

Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them.

bellroy.com 
instagram.com/bellroy
facebook.com/bellroy.official
youtube.com/@bellroy_official
tiktok.com/@bellroy_official
pinterest.com/bellroy
twitter.com/bellroy

Section iconCompany Overview

Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

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