Insights

Sustainable Innovation Bellroy's strong commitment to sustainability as a certified B Corp, along with their recent partnerships for eco-friendly materials like bio-based options, positions the company to appeal to environmentally conscious consumers and corporate clients seeking eco-friendly product customization and bulk sourcing.

Product Expansion The company's recent launch of new product lines including waterproof smartphone pouches, tech accessories, and adventure-ready carriers indicates opportunities to upsell additional related accessories and expand into comprehensive travel and lifestyle kits targeted at active and travel-focused consumers.

Tech Integration Bellroy’s use of innovative materials and technology, such as the new Pixel Watch straps and modular wallet systems, suggests potential partnership opportunities with tech brands and opportunities to design branded, tech-compatible accessories that enhance user experience and appeal to gadget enthusiasts.

Market Positioning With revenue estimates between 50 and 100 million dollars and a mid-sized team, Bellroy is well-positioned to target premium and premium-mass segments by offering bespoke design options and limited editions, leveraging their focus on quality, sustainability, and innovative designs.

Customer Engagement Bellroy’s active social media presence and continual product launches demonstrate strong brand engagement, providing a platform to promote new collaborations, launch campaigns, and limited-edition collections directly to a highly engaged audience for increased sales opportunities.

Bellroy Tech Stack

Bellroy uses 8 technology products and services including Google Ads, Facebook Pixel, Canva, and more. Explore Bellroy's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Salesforce
    Customer Relationship Management
  • Amazon
    E-commerce
  • PWA
    Miscellaneous
  • Google
    Search Engines
  • Bootstrap
    UI Frameworks

Media & News

Bellroy's Email Address Formats

Bellroy uses at least 1 format(s):
Bellroy Email FormatsExamplePercentage
First.Last@bellroy.comJohn.Doe@bellroy.com
86%
First@bellroy.comJohn@bellroy.com
9%
Last@bellroy.comDoe@bellroy.com
4%
FLast@bellroy.comJDoe@bellroy.com
1%

Frequently Asked Questions

Where is Bellroy's headquarters located?

Minus sign iconPlus sign icon
Bellroy's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Bellroy's phone number?

Minus sign iconPlus sign icon
You can contact Bellroy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bellroy's official website and social media links?

Minus sign iconPlus sign icon
Bellroy's official website is bellroy.com and has social profiles on LinkedInCrunchbase.

What is Bellroy's SIC code NAICS code?

Minus sign iconPlus sign icon
Bellroy's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bellroy have currently?

Minus sign iconPlus sign icon
As of March 2026, Bellroy has approximately 165 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Ceo: L. C.Cio Executive Team: S. A.Chief Commercial Officer (cco): K. C.. Explore Bellroy's employee directory with LeadIQ.

What industry does Bellroy belong to?

Minus sign iconPlus sign icon
Bellroy operates in the Retail Apparel and Fashion industry.

What technology does Bellroy use?

Minus sign iconPlus sign icon
Bellroy's tech stack includes Google AdsFacebook PixelCanvaSalesforceAmazonPWAGoogleBootstrap.

What is Bellroy's email format?

Minus sign iconPlus sign icon
Bellroy's email format typically follows the pattern of First.Last@bellroy.com. Find more Bellroy email formats with LeadIQ.

When was Bellroy founded?

Minus sign iconPlus sign icon
Bellroy was founded in 2010.

Bellroy

Retail Apparel and FashionVictoria, Australia51-200 Employees

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then...

We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. 

Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them.

bellroy.com 
instagram.com/bellroy
facebook.com/bellroy.official
youtube.com/@bellroy_official
tiktok.com/@bellroy_official
pinterest.com/bellroy
twitter.com/bellroy

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.