Insights

Sustainability Partnerships Bellroy's partnership with Modern Meadow, a sustainable materials leader, presents an opportunity to target eco-conscious consumers and expand market reach through product offerings focused on sustainability.

Tech Collaboration The launch of INNOVERA-based products indicates a tech-savvy approach by Bellroy. Leveraging tech collaborations like this can open doors to partnerships with tech enthusiasts and those looking for innovative accessories.

Product Diversification Bellroy's introduction of new carriers, Pixel Watch strap, All-Conditions leather pouch, and bio-based materials demonstrates a commitment to expanding product lines. Sales reps can capitalize on these diverse offerings to cater to varying customer preferences.

Competitive Advantage With a focus on minimalistic design and functional simplicity, Bellroy stands out in a crowded market. Emphasizing these unique selling points can help sales professionals differentiate Bellroy's products and appeal to design-conscious consumers.

Online Presence Expansion Bellroy's strong online presence across multiple platforms like Instagram, YouTube, and TikTok provides sales teams with an opportunity to engage with a tech-savvy audience. Leveraging digital channels for marketing and sales outreach can drive online sales growth.

Bellroy Tech Stack

Bellroy uses 8 technology products and services including Microsoft Advertising, Rakuten, Snowplow, and more. Explore Bellroy's tech stack below.

  • Microsoft Advertising
    Advertising
  • Rakuten
    Affiliate Advertising Networks
  • Snowplow
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Segment
    Customer Data Platforms
  • Webpack
    Development
  • PWA
    Miscellaneous
  • HSTS
    Security

Media & News

Bellroy's Email Address Formats

Bellroy uses at least 1 format(s):
Bellroy Email FormatsExamplePercentage
First.Last@bellroy.comJohn.Doe@bellroy.com
86%
First@bellroy.comJohn@bellroy.com
9%
Last@bellroy.comDoe@bellroy.com
4%
FLast@bellroy.comJDoe@bellroy.com
1%

Frequently Asked Questions

Where is Bellroy's headquarters located?

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Bellroy's main headquarters is located at Melbourne, AU. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Bellroy's phone number?

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You can contact Bellroy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bellroy's official website and social media links?

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Bellroy's official website is bellroy.com and has social profiles on LinkedIn.

How much revenue does Bellroy generate?

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As of July 2025, Bellroy's annual revenue reached $35M.

What is Bellroy's SIC code NAICS code?

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Bellroy's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bellroy have currently?

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As of July 2025, Bellroy has approximately 140 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Creative Officer (cco): J. G.Chief Technology Officer: M. W.Chief Production Officer: A. G.. Explore Bellroy's employee directory with LeadIQ.

What industry does Bellroy belong to?

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Bellroy operates in the Retail Apparel and Fashion industry.

What technology does Bellroy use?

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Bellroy's tech stack includes Microsoft AdvertisingRakutenSnowplowLinkedin Insight TagSegmentWebpackPWAHSTS.

What is Bellroy's email format?

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Bellroy's email format typically follows the pattern of . Find more Bellroy email formats with LeadIQ.

How much funding has Bellroy raised to date?

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As of July 2025, Bellroy has raised $8M in funding. The last funding round occurred on Apr 10, 2019 for $8M.

When was Bellroy founded?

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Bellroy was founded in 2010.
Bellroy

Bellroy

Retail Apparel and FashionMelbourne, Australia51-200 Employees

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then...

We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. 

Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them.

bellroy.com 
instagram.com/bellroy
facebook.com/bellroy.official
youtube.com/@bellroy_official
tiktok.com/@bellroy_official
pinterest.com/bellroy
twitter.com/bellroy

Section iconCompany Overview

Headquarters
Melbourne, AU
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $8M

    Bellroy has raised a total of $8M of funding over 1 rounds. Their latest funding round was raised on Apr 10, 2019 in the amount of $8M.

  • $10M$50M

    Bellroy's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $8M

    Bellroy has raised a total of $8M of funding over 1 rounds. Their latest funding round was raised on Apr 10, 2019 in the amount of $8M.

  • $10M$50M

    Bellroy's revenue is in the range of $10M$50M

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