Insights

Growing Product Line Bellroy is expanding beyond wallets into tech accessories, carry solutions, and adventure-ready bags, providing numerous opportunities to upsell to existing customers seeking versatile and durable everyday products.

Sustainable Materials With recent launches of bio-based materials and waterproof leather accessories, there is a strong market for environmentally conscious consumers, presenting potential for sustainable product bundles and eco-friendly promotional campaigns.

Strategic Collaborations Partnership with Modern Meadow and innovations like the INNOVERA capsule collection highlight opportunities to co-brand with sustainability-focused organizations, appealing to eco-minded segments and expanding market reach.

Digital Engagement Active online presence and new product launches across platforms suggest potential for targeted digital marketing and e-commerce initiatives to increase sales through tailored promotions and personalized customer experiences.

Modern Innovations Introducing innovative features such as modular wallets and waterproof accessories signals a focus on functional, tech-savvy products, opening avenues for tech integrations and targeted B2B sales to lifestyle and tech retail outlets.

Bellroy Tech Stack

Bellroy uses 8 technology products and services including Google Ads, Facebook Pixel, Canva, and more. Explore Bellroy's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Salesforce
    Customer Relationship Management
  • Amazon
    E-commerce
  • PWA
    Miscellaneous
  • Google
    Search Engines
  • Bootstrap
    UI Frameworks

Media & News

Bellroy's Email Address Formats

Bellroy uses at least 1 format(s):
Bellroy Email FormatsExamplePercentage
First.Last@bellroy.comJohn.Doe@bellroy.com
86%
First@bellroy.comJohn@bellroy.com
9%
Last@bellroy.comDoe@bellroy.com
4%
FLast@bellroy.comJDoe@bellroy.com
1%

Frequently Asked Questions

Where is Bellroy's headquarters located?

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Bellroy's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Bellroy's phone number?

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You can contact Bellroy's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bellroy's official website and social media links?

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Bellroy's official website is bellroy.com and has social profiles on LinkedInCrunchbase.

What is Bellroy's SIC code NAICS code?

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Bellroy's SIC code is 5999 - Miscellaneous Retail Stores, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bellroy have currently?

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As of February 2026, Bellroy has approximately 163 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Ceo: L. C.Cio Executive Team: S. A.Chief Commercial Officer (cco): K. C.. Explore Bellroy's employee directory with LeadIQ.

What industry does Bellroy belong to?

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Bellroy operates in the Retail Apparel and Fashion industry.

What technology does Bellroy use?

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Bellroy's tech stack includes Google AdsFacebook PixelCanvaSalesforceAmazonPWAGoogleBootstrap.

What is Bellroy's email format?

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Bellroy's email format typically follows the pattern of First.Last@bellroy.com. Find more Bellroy email formats with LeadIQ.

When was Bellroy founded?

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Bellroy was founded in 2010.

Bellroy

Retail Apparel and FashionVictoria, Australia51-200 Employees

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments.

In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then...

We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. 

Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them.

bellroy.com 
instagram.com/bellroy
facebook.com/bellroy.official
youtube.com/@bellroy_official
tiktok.com/@bellroy_official
pinterest.com/bellroy
twitter.com/bellroy

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Phone number
SIC Code
5999 - Miscellaneous Retail Stores, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Bellroy's revenue is estimated to be in the range of $50M$100M

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