Insights

Growing International Presence STM Goods has established retail partnerships in India and expanded to key markets with recent collaborations such as Vijay Sales, showcasing significant growth opportunities in emerging markets with increasing demand for innovative electronic accessories.

Frequent Product Launches The company's recent launches of product lines like the Focus Collection and Eco Glass indicate an active pipeline of new offerings, providing opportunities to cross-sell and leverage seasonal marketing campaigns to boost sales.

Focused Product Innovation STM Goods is investing in eco-friendly and technologically advanced products such as recycled Eco Glass protectors and wireless PowerBanks, appealing to environmentally conscious consumers and tech-savvy users, opening avenues for expanded market segments.

Market Expansion Strategy Recent partnerships and new product initiatives suggest a strategic focus on broadening geographic reach and enhancing product categories, presenting opportunities for bulk orders and distribution deals across global retail channels.

Targeted Consumer Segments With a focus on digital device protection and lifestyle accessories, STM Goods’ product range aligns with professional and everyday consumers, paving the way for tailored marketing strategies that target office workers, students, and mobile professionals alike.

STM Goods Tech Stack

STM Goods uses 8 technology products and services including Facebook Pixel, Lightbox, jQuery Migrate, and more. Explore STM Goods's tech stack below.

  • Facebook Pixel
    Analytics
  • Lightbox
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • PHP
    Programming Languages
  • Cloudflare Bot Management
    Security
  • hCaptcha
    Security

Media & News

STM Goods's Email Address Formats

STM Goods uses at least 2 format(s):
STM Goods Email FormatsExamplePercentage
First@stmbags.comJohn@stmbags.com
53%
FirstL@stmbags.comJohnD@stmbags.com
40%
FLast@stmbags.comJDoe@stmbags.com
7%
FirstL@stmgoods.comJohnD@stmgoods.com
100%

Frequently Asked Questions

What is STM Goods's official website and social media links?

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STM Goods's official website is stmgoods.com and has social profiles on LinkedIn.

What is STM Goods's NAICS code?

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STM Goods's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does STM Goods have currently?

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As of December 2025, STM Goods has approximately 43 employees across 4 continents, including AsiaNorth AmericaOceania. Key team members include Coo: W. F.Vp Sales, Asia: S. B.Head Marketing & Branding Guy: T. S.. Explore STM Goods's employee directory with LeadIQ.

What industry does STM Goods belong to?

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STM Goods operates in the Computers and Electronics Manufacturing industry.

What technology does STM Goods use?

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STM Goods's tech stack includes Facebook PixelLightboxjQuery MigrateGooberApple PayPHPCloudflare Bot ManagementhCaptcha.

What is STM Goods's email format?

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STM Goods's email format typically follows the pattern of First@stmbags.com. Find more STM Goods email formats with LeadIQ.

When was STM Goods founded?

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STM Goods was founded in 1998.

STM Goods

Computers and Electronics ManufacturingCalifornia, United States11-50 Employees

Founded in 1998, just outside Sydney, Australia in the soulful suburb of Bondi Beach, our mission remains: to provide Stuff That Matters for the doers of the world, a group we affectionately refer to as, Generation Do.

It all started when STM’s co-founder, Ethan Nyholm, struggled to find a bag that actually protected his new laptop while also uniquely complementing his casual lifestyle. Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution. So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag. The rest, as they say, is history.

Nearly two decades later, STM Goods has become an industry leader in laptop bags, packs, fitted cases, and other accessories designed to make doing whatever you're doing easier, safer and a little more unique. With worldwide retail presence and offices in Sydney, San Diego, London and Kuala Lumpur, no matter what time zone you live in, STM is doing something to improve the way you do what you do while making goods for the greater good.

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    STM Goods's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    STM Goods's revenue is estimated to be in the range of $1M$10M

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