Insights

Global Expansion STM Goods has established retail partnerships across key international markets including India through Vijay Sales and maintains a worldwide presence with offices in Sydney, San Diego, London, and Kuala Lumpur. This regional footprint presents opportunities to expand distribution channels and leverage local retail collaborations to reach a broader customer base.

Product Innovation Recent product launches such as the Eco Glass shatterproof screen protector made from recycled materials and the Focus Collection phone cases demonstrate STM's commitment to innovative, eco-friendly solutions. Promoting these features can resonate with environmentally conscious consumers and differentiate products in competitive markets.

Market Penetration Opportunities The introduction of new accessories like the Wireless PowerBank and tablet-specific cases like the OPP case for iPad indicates growth in the portable power and device-specific accessory segments. Expanding into related categories or customizing product offerings for institutional or enterprise clients could unlock further sales.

Trade Partnership Growth The recent Wheels for Sales scheme launched to channel partners' sales teams suggests a focus on strengthening distributor relationships. Developing incentive programs and tiered B2B offerings can foster stronger reseller engagement and boost bulk or recurring orders.

Consumer Engagement STM’s emphasis on launching comprehensive collections such as the Focus line and engaging in strategic partnerships highlights a targeted approach to capturing consumer interest in aspirational, lifestyle-oriented products. Creating marketing campaigns that emphasize these lifestyle benefits can attract younger, style-conscious demographics and drive direct-to-consumer sales.

STM Goods Tech Stack

STM Goods uses 8 technology products and services including Facebook Pixel, Lightbox, jQuery Migrate, and more. Explore STM Goods's tech stack below.

  • Facebook Pixel
    Analytics
  • Lightbox
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • PHP
    Programming Languages
  • Cloudflare Bot Management
    Security
  • hCaptcha
    Security

Media & News

STM Goods's Email Address Formats

STM Goods uses at least 2 format(s):
STM Goods Email FormatsExamplePercentage
First@stmbags.comJohn@stmbags.com
53%
FirstL@stmbags.comJohnD@stmbags.com
40%
FLast@stmbags.comJDoe@stmbags.com
7%
FirstL@stmgoods.comJohnD@stmgoods.com
100%

Frequently Asked Questions

Where is STM Goods's headquarters located?

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STM Goods's main headquarters is located at Poway, California 92064 US. The company has employees across 4 continents, including AsiaNorth AmericaOceania.

What is STM Goods's official website and social media links?

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STM Goods's official website is stmgoods.com and has social profiles on LinkedIn.

What is STM Goods's NAICS code?

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STM Goods's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does STM Goods have currently?

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As of October 2025, STM Goods has approximately 44 employees across 4 continents, including AsiaNorth AmericaOceania. Key team members include Head Marketing & Branding Guy: T. S.Founder/Owner: E. N.Co-Founder/Cpo At Stm Brands: A. J.. Explore STM Goods's employee directory with LeadIQ.

What industry does STM Goods belong to?

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STM Goods operates in the Computers and Electronics Manufacturing industry.

What technology does STM Goods use?

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STM Goods's tech stack includes Facebook PixelLightboxjQuery MigrateGooberApple PayPHPCloudflare Bot ManagementhCaptcha.

What is STM Goods's email format?

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STM Goods's email format typically follows the pattern of First@stmbags.com. Find more STM Goods email formats with LeadIQ.

When was STM Goods founded?

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STM Goods was founded in 1998.
STM Goods

STM Goods

Computers and Electronics ManufacturingCalifornia, United States11-50 Employees

Founded in 1998, just outside Sydney, Australia in the soulful suburb of Bondi Beach, our mission remains: to provide Stuff That Matters for the doers of the world, a group we affectionately refer to as, Generation Do.

It all started when STM’s co-founder, Ethan Nyholm, struggled to find a bag that actually protected his new laptop while also uniquely complementing his casual lifestyle. Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution. So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag. The rest, as they say, is history.

Nearly two decades later, STM Goods has become an industry leader in laptop bags, packs, fitted cases, and other accessories designed to make doing whatever you're doing easier, safer and a little more unique. With worldwide retail presence and offices in Sydney, San Diego, London and Kuala Lumpur, no matter what time zone you live in, STM is doing something to improve the way you do what you do while making goods for the greater good.

Section iconCompany Overview

Headquarters
Poway, California 92064 US
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    STM Goods's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    STM Goods's revenue is estimated to be in the range of $1M$10M

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