Insights

Market Position Potential cross-sell opportunities leveraging Hatch Loyalty’s focus on retailers and small business products to deepen customer relationships; explore partnerships with larger retail networks seeking loyalty platforms.

Tech Stack Utilize their cloud and analytics stack (AWS, Salesforce, Google Analytics, HubSpot, Gatsby) to propose integrated loyalty and CRM solutions that streamline data flows, personalization, and marketing automation.

Growth Readiness With a lean team and recent brand transition, there may be appetite for scalable, managed services and professional services to accelerate go-to-market efforts and customer onboarding.

Funding Signals Revenue range and funding history suggest mid-market growth potential; approach with value propositions targeting mid-sized retailers seeking affordable, high ROI loyalty platforms.

Competitive Insight Industry activity around Potbelly and related brands indicates consolidation. Position Hatch Loyalty as a nimble, customer-centric alternative with rapid deployment and measurable retention improvements.

Similar companies to Belly

Belly Tech Stack

Belly uses 8 technology products and services including Amazon Web Services, Salesforce, NameBright, and more. Explore Belly's tech stack below.

  • Cloud Hosting
  • Customer Relationship Management
  • NameBright
    Domain Name Services
  • Marketing Automation
  • Platform As A Service
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Gatsby
    Web Frameworks

Media & News

Belly's Email Address Formats

Belly uses at least 6 email formats:
Belly Email FormatsExamplePercentage
First@bellycard.comJohn@bellycard.com
78%
FirstL@bellycard.comJohnD@bellycard.com
16%
FLast@bellycard.comJDoe@bellycard.com
6%
First@hatchloyalty.comJohn@hatchloyalty.com
74%
FLast@hatchloyalty.comJDoe@hatchloyalty.com
15%
Last@hatchloyalty.comDoe@hatchloyalty.com
11%

Frequently Asked Questions

What is Belly's stock symbol?

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Belly is a publicly traded company; the company's stock symbol is PBPB.

What is Belly's official website and social media links?

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Belly's official website is hatchloyalty.com and has social profiles on LinkedIn.

How much revenue does Belly generate?

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As of July 2026, Belly's annual revenue is estimated to be $25M - $50M.

What is Belly's NAICS code?

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Belly's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Belly have currently?

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As of July 2026, Belly has approximately 29 employees across 5 continents, including North America, Asia and Europe. Key team members include Vice President Of Product: S. H., Merchant Success Manager: C. B. and Enterprise Development Associate: N. J. Explore Belly's employee directory with LeadIQ.

What industry does Belly belong to?

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Belly operates in the Consumer Services industry.

What technology does Belly use?

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Belly's tech stack includes Amazon Web Services, Salesforce, NameBright, HubSpot, Heroku, Bootstrap, Google Analytics and Gatsby.

What is Belly's email format?

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Belly's email format typically follows the pattern of First@bellycard.com. Find more Belly email formats with LeadIQ.

How much funding has Belly raised to date?

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As of July 2026, Belly has raised $12M in funding. The last funding round occurred on Aug 28, 2013 for $12M.

When was Belly founded?

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Belly was founded in 2011.
Belly logo

Belly

Consumer ServicesIllinois, United States11-50 Employees

Based in Chicago, Illinois, Hatch Loyalty operates in the consumer services sector and provides a small business product aimed at helping retailers deepen their relationships with customers. The company announced a rebrand from Belly to Hatch Loyalty to reflect growth and a focus on innovation.

Hatch Loyalty positions itself as a provider of loyalty and customer-engagement solutions for retailers seeking to strengthen shopper connections. It operates with a small team and is based in Chicago. The business fits within the broader North American consumer services landscape that serves retailers looking to improve customer relationships.

Section iconCompany Overview

Stock Symbol
PBPB
NAICS Code
81 - Other Services (except Public Administration)
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $12M

    Belly has raised a total of $12M of funding over 1 rounds. Their latest funding round was raised on Aug 28, 2013 in the amount of $12M as a Series B.

  • $25M - $50M

    Belly's revenue is estimated to be in the range of $25M - $50M

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