Strategic Partnerships Leverage existing manufacturer partnerships with Dentsply Sirona and Ivoclar Vivadent to expand exclusive product bundles and integrated digital dentistry solutions across Benco’s nationwide showroom network. Develop co-branded marketing, training, and service packages to increase high-margin sales to dental practices.

Digital Dentistry Growth Benco’s strength in dental technology and education creates an opportunity to upsell advanced CAD/CAM materials, software, and installation services. Propose expanding Ivoclar/CEREC block offerings and bundled digital workflow solutions, plus enhanced clinical education programs to drive repeat purchases.

Regional Footprint With a wide regional showroom network and nationwide reach, Benco can accelerate product launches, service contracts, and on-site demonstrations. Target localized promotions, equipment maintenance bundles, and showroom-based training events to generate recurring revenue.

Recurring Services Expand recurring revenue through extended warranties, service contracts, financing options, and practice optimization offerings tied to the existing consulting and design services. Cross-sell to clinics using the broad portfolio of supplies, equipment, and tech solutions.

Talent Fuel Benco’s strong employer brand and large field team offer a channel advantage for partner recruitment, accelerated onboarding, and field-based training programs. Develop partner academies and incentive-driven programs to increase cross-sell to the dental professional network and strengthen ongoing purchases.