Growth Opportunities Upcoming third location The Way West signals expanding regional demand. Leverage multi-site growth to pursue wholesale beer supply agreements, shared marketing across venues, and coordinated equipment/service for multiple locations, while exploring co-branded offerings with partners like Sisters Meat & Smokehouse.

Award Advantage World Beer Cup gold establishes premium credibility. Use the award in sales pitches to win new wholesale and restaurant accounts, justify premium pricing, and secure exclusive tap partnerships and co-marketing initiatives with retailers.

Partnerships & Events Existing partnerships with Sisters Meat & Smokehouse, Mt. Bachelor, and Newport Avenue Market demonstrate effective collaboration for events and special beers. Scale this model with targeted partnerships for seasonal releases, resort or venue promotions, and cross-promotional experiences to drive repeat business.

Local Market Focus Regional focus with a mid-market scale offers a strong opportunity to expand wholesale reach in Bend and nearby markets. Target craft beer bars, grocery partners, and hotels with turnkey programs, exclusive brews, and event-driven promotions.

Digital Readiness Existing tech stack including cart functionality and PHP enables a B2B ordering portal and distributor-specific catalogs. Invest in partner onboarding, online ordering for wholesale clients, and targeted digital marketing to accelerate new-location launches and seasonal campaigns.