Regional Expansion Boneyard has progressed from a Bend craft operation to full-time distribution in Colorado, signaling capacity and willingness to scale. Target western region distributors and retailers who value craft beer with a distinctive story and award-winning credentials. Leverage the Bend origin and the boneyard branding to stand out in new markets and plan entry around local events and on-premise activations.

Deschutes Synergy As part of the Deschutes acquisition, Boneyard sits within a larger brewery ecosystem with established wholesale channels. Opportunities include co-packing, joint promotions, and cross-promotions with Deschutes retailers and taprooms to accelerate growth. Consider collaborative releases or guest taps that leverage Deschutes marketing reach and distribution strength.

International Collaboration Past collaboration with Birrificio Lambrate shows Boneyard’s openness to cross-border partnerships. This track record can be leveraged to pursue new international collaborations that generate limited-edition beers and unlock festivals and export opportunities in Europe and beyond.

Portfolio Innovation Imperial Maple Brown Ale launch demonstrates portfolio diversification. There is appetite for seasonal, barrel-aged, or locally inspired brews that can drive on-premise demand and create compelling wholesale line extensions. Pair new releases with targeted merch and taproom events to maximize shelf and draft impact.

Digital DTC Digital readiness with WordPress, e-commerce elements, and analytics supports direct-to-consumer and taproom sales alongside wholesale channels. Capitalize on online ordering, gift packs, and targeted digital marketing; use data to identify strongest markets and tailor distributor outreach accordingly.