Insights

Global Presence Benefit Cosmetics is a global brand with a presence in 59 countries, offering opportunities for international sales expansion and partnerships.

Beauty Innovation Benefit revolutionized the beauty industry with inventive solutions such as brow waxing and leading mascara products, presenting avenues for collaboration and cross-promotion within the cosmetic sector.

Tech Integration Benefit Cosmetics utilizes a diverse tech stack including Weibo, SAP, and Salesforce Marketing Cloud, indicating readiness for digital marketing partnerships and e-commerce collaborations.

Prestige Standing As part of LVMH, Benefit Cosmetics enjoys a prestigious position, appealing to high-end customers and offering opportunities for luxury brand partnerships and exclusive retailer relationships.

Market Potential With revenue in the range of $100M - 1B, Benefit Cosmetics showcases financial stability and growth potential, making it an attractive brand for retail distribution opportunities and strategic alliances.

Benefit Cosmetics Tech Stack

Benefit Cosmetics uses 8 technology products and services including Weibo, Akamai, Anaplan, and more. Explore Benefit Cosmetics's tech stack below.

  • Weibo
    Blogs
  • Akamai
    Content Delivery Network
  • Anaplan
    Corporate Performance Management
  • SAP
    Customer Relationship Management
  • Microsoft Excel
    Editors
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Google Tag Manager
    Tag Management
  • Pinterest
    Widgets

Media & News

Benefit Cosmetics's Email Address Formats

Benefit Cosmetics uses at least 1 format(s):
Benefit Cosmetics Email FormatsExamplePercentage
FirstL@benefitcosmetics.comJohnD@benefitcosmetics.com
70%
First.Last@benefitcosmetics.comJohn.Doe@benefitcosmetics.com
16%
FLast@benefitcosmetics.comJDoe@benefitcosmetics.com
9%
FirstLast@benefitcosmetics.comJohnDoe@benefitcosmetics.com
5%

Frequently Asked Questions

Where is Benefit Cosmetics's headquarters located?

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Benefit Cosmetics's main headquarters is located at San Francisco, CA 94104 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Benefit Cosmetics's phone number?

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You can contact Benefit Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Benefit Cosmetics's official website and social media links?

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Benefit Cosmetics's official website is benefitcosmetics.com and has social profiles on LinkedIn.

How much revenue does Benefit Cosmetics generate?

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As of November 2024, Benefit Cosmetics's annual revenue reached $750M.

What is Benefit Cosmetics's NAICS code?

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Benefit Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Benefit Cosmetics have currently?

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As of November 2024, Benefit Cosmetics has approximately 4.8K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. P.Chief Executive Officer: K. G.Chief Executive Officer: T. G.. Explore Benefit Cosmetics's employee directory with LeadIQ.

What industry does Benefit Cosmetics belong to?

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Benefit Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Benefit Cosmetics use?

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Benefit Cosmetics's tech stack includes WeiboAkamaiAnaplanSAPMicrosoft ExcelSalesforce Marketing CloudGoogle Tag ManagerPinterest.

What is Benefit Cosmetics's email format?

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Benefit Cosmetics's email format typically follows the pattern of . Find more Benefit Cosmetics email formats with LeadIQ.

When was Benefit Cosmetics founded?

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Benefit Cosmetics was founded in 1976.
Benefit Cosmetics

Benefit Cosmetics

Personal Care Product ManufacturingCalifornia, United States1001-5000 Employees

We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.

Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.

And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes.

So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.

*Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020
**Source: Benefit Cosmetics based on units sold globally, YTD 2020
***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale

Section iconCompany Overview

Headquarters
San Francisco, CA 94104 US
Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1976
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Benefit Cosmetics's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Benefit Cosmetics's revenue is in the range of $100M$1B

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