Insights

Innovative Digital Engagement Benefit Cosmetics is actively investing in immersive digital experiences, such as partnering with Obsess for 3D virtual shopping and try-on tools. This presents opportunities to promote digital, AR, and VR solutions to enhance customer engagement and drive online sales.

Expanding Product Launches The company consistently introduces new products like the POREfessional Degunker and Precisely My Brow Pencil, indicating ongoing innovation and fresh content. There is potential to offer product development, formulation, or manufacturing services to support their rapid product pipeline.

Global Market Presence With presence in over 60 countries and a large retail footprint, Benefit Cosmetics’ global reach offers significant sales opportunities for logistics, supply chain, and localization services to support their international distribution and expansion strategies.

Brand Collaborations & Campaigns Recent partnerships with Wolff Olins and participation in high-profile events showcase their focus on brand positioning and creative campaigns. This opens doors for branding, digital marketing, and experiential marketing solutions to strengthen their market visibility.

Sustainability & Corporate Responsibility Benefit’s commitment to sustainable packaging, positive social initiatives, and employee well-being suggests a readiness to integrate innovative sustainability solutions and CSR-focused products, creating opportunities for eco-friendly packaging and social impact services.

Benefit Cosmetics Tech Stack

Benefit Cosmetics uses 8 technology products and services including Weibo, Adobe InDesign, Drupal, and more. Explore Benefit Cosmetics's tech stack below.

  • Weibo
    Blogs
  • Adobe InDesign
    Cad & Graphics
  • Drupal
    Content Management System
  • Open Graph
    Content Management System
  • Google Docs
    Documentation Tools
  • Swiper
    Javascript Libraries
  • WeChat
    Social Media Marketing Software
  • Content Insights
    Web Analytics

Media & News

Benefit Cosmetics's Email Address Formats

Benefit Cosmetics uses at least 1 format(s):
Benefit Cosmetics Email FormatsExamplePercentage
FirstL@benefitcosmetics.comJohnD@benefitcosmetics.com
71%
First.Last@benefitcosmetics.comJohn.Doe@benefitcosmetics.com
16%
FLast@benefitcosmetics.comJDoe@benefitcosmetics.com
9%
FirstLast@benefitcosmetics.comJohnDoe@benefitcosmetics.com
4%

Frequently Asked Questions

Where is Benefit Cosmetics's headquarters located?

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Benefit Cosmetics's main headquarters is located at San Francisco, California 94104 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Benefit Cosmetics's phone number?

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You can contact Benefit Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Benefit Cosmetics's official website and social media links?

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Benefit Cosmetics's official website is benefitcosmetics.com and has social profiles on LinkedIn.

What is Benefit Cosmetics's SIC code NAICS code?

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Benefit Cosmetics's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Benefit Cosmetics have currently?

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As of February 2026, Benefit Cosmetics has approximately 5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. P.Chief Financial Officer: J. P.Chief Operating Officer: M. S.. Explore Benefit Cosmetics's employee directory with LeadIQ.

What industry does Benefit Cosmetics belong to?

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Benefit Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Benefit Cosmetics use?

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Benefit Cosmetics's tech stack includes WeiboAdobe InDesignDrupalOpen GraphGoogle DocsSwiperWeChatContent Insights.

What is Benefit Cosmetics's email format?

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Benefit Cosmetics's email format typically follows the pattern of FirstL@benefitcosmetics.com. Find more Benefit Cosmetics email formats with LeadIQ.

When was Benefit Cosmetics founded?

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Benefit Cosmetics was founded in 1976.

Benefit Cosmetics

Personal Care Product ManufacturingCalifornia, United States1001-5000 Employees

Oh, hey! We’re Benefit Cosmetics. You know, the brand behind Benetint, The POREfessional, Hoola, BADgal BANG!, and probably at least one brow product in your bag (we are the world’s #1 brow brand*, after all).
Founded in San Francisco in 1976 by trailblazing twin sisters Jean & Jane Ford during an era of rule-breaking revolution & free-flowing creativity, we’ve been making beauty radically feelgood with inventive solutions that pack a punch and serve a smile ever since. Today, we operate under luxury products group Louis Vuitton Moët Hennessy (LVMH) in more than 60 countries, with 3,000+ boutiques & service destinations (and growing!), plus 5,000+ trained Brow & Beauty experts worldwide.
We believe beauty should lift us up, never bring us down. To us, beauty is all about feeling good, saying yes to what brings us joy, and forgetting the rest.
At Benefit, we live by four pledges: to have fun, make our own rules, build real connections, and always invent creative solutions to unmet beauty needs.
Everyone is welcome here, and we’re committed to driving positive change worldwide. From creating global Employee Resource Groups to advancing sustainable packaging & practices, to giving back to women & girls through our Bold is Beautiful philanthropy program, we’re as passionate about doing good as feeling good.
Our people are our #1 priority. 💖 As a certified Great Place to Work in 34 countries (and counting!), the well-being, happiness, and growth of our teams come first. From flexible work conditions and health & wellness benefits to global career opportunities and access to LVMH resources (and employee sales 😊), we’re focused on helping our teams grow & make an impact—with plenty of perks along the way.
So, whether you want a beauty solution you can trust, you’re on the hunt for your dream job, or you just need a laugh, we’ve got what you need to feel good at Benefit. Because feeling good is always a good look.

Section iconCompany Overview

Headquarters
San Francisco, California 94104 United States
Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Benefit Cosmetics's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Benefit Cosmetics's revenue is estimated to be in the range of $1B$10B

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