Insights

Product Innovation Opportunities Benefit Cosmetics frequently launches new products such as the POREfessional foundation and Precisely My Brow pencil, indicating a strong pipeline of innovative beauty solutions. Sales efforts could focus on expanding distribution channels for these new launches and leveraging innovative product lines to attract first-time buyers or encourage repeat purchases.

Digital Engagement Expansion The company's recent partnerships with Obsess for 3D shopping experiences and their active use of digital media platforms suggest significant opportunities to promote products through virtual try-ons, interactive experiences, and personalized digital marketing, appealing to tech-savvy consumers seeking immersive brand interactions.

Brand Philosophy Alignment With a focus on fun, fearlessness, and uplifting beauty, Benefit Cosmetics appeals to a niche that values unique brand experiences and emotional connection. Developing joint campaigns or branded experiences with retailers and influencers emphasizing these core values can increase brand loyalty and drive sales.

Global Market Potential Operating in 59 countries with over 3,000 BrowBars and 5,000 beauty service experts worldwide, Benefit has a strong international presence. Strategic sales initiatives could target expanding product availability in emerging markets or enhancing global partnerships to capitalize on its international footprint.

Market Leadership and Loyalty As the number one brow brand and a leader in mascara sales in key markets, Benefit is positioned as a category leader. Opportunities exist to upsell related product lines, offer subscription models, or loyalty programs that reward repeat customers and reinforce its dominance in core beauty categories.

Benefit Cosmetics Tech Stack

Benefit Cosmetics uses 8 technology products and services including Weibo, Adobe InDesign, Drupal, and more. Explore Benefit Cosmetics's tech stack below.

  • Weibo
    Blogs
  • Adobe InDesign
    Cad & Graphics
  • Drupal
    Content Management System
  • Open Graph
    Content Management System
  • Google Docs
    Documentation Tools
  • Swiper
    Javascript Libraries
  • WeChat
    Social Media Marketing Software
  • Content Insights
    Web Analytics

Media & News

Benefit Cosmetics's Email Address Formats

Benefit Cosmetics uses at least 1 format(s):
Benefit Cosmetics Email FormatsExamplePercentage
FirstL@benefitcosmetics.comJohnD@benefitcosmetics.com
71%
First.Last@benefitcosmetics.comJohn.Doe@benefitcosmetics.com
16%
FLast@benefitcosmetics.comJDoe@benefitcosmetics.com
9%
FirstLast@benefitcosmetics.comJohnDoe@benefitcosmetics.com
4%

Frequently Asked Questions

What is Benefit Cosmetics's phone number?

Minus sign iconPlus sign icon
You can contact Benefit Cosmetics's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Benefit Cosmetics's official website and social media links?

Minus sign iconPlus sign icon
Benefit Cosmetics's official website is benefitcosmetics.com and has social profiles on LinkedIn.

What is Benefit Cosmetics's NAICS code?

Minus sign iconPlus sign icon
Benefit Cosmetics's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Benefit Cosmetics have currently?

Minus sign iconPlus sign icon
As of December 2025, Benefit Cosmetics has approximately 4.9K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: B. P.Chief Financial Officer: J. P.Chief Operating Officer: M. S.. Explore Benefit Cosmetics's employee directory with LeadIQ.

What industry does Benefit Cosmetics belong to?

Minus sign iconPlus sign icon
Benefit Cosmetics operates in the Personal Care Product Manufacturing industry.

What technology does Benefit Cosmetics use?

Minus sign iconPlus sign icon
Benefit Cosmetics's tech stack includes WeiboAdobe InDesignDrupalOpen GraphGoogle DocsSwiperWeChatContent Insights.

What is Benefit Cosmetics's email format?

Minus sign iconPlus sign icon
Benefit Cosmetics's email format typically follows the pattern of FirstL@benefitcosmetics.com. Find more Benefit Cosmetics email formats with LeadIQ.

When was Benefit Cosmetics founded?

Minus sign iconPlus sign icon
Benefit Cosmetics was founded in 1976.

Benefit Cosmetics

Personal Care Product ManufacturingCalifornia, United States1001-5000 Employees

Oh, hey! We’re Benefit Cosmetics. You know, the brand behind Benetint, The POREfessional, Hoola, BADgal BANG!, and probably at least one brow product in your bag (we are the world’s #1 brow brand*, after all).
Founded in San Francisco in 1976 by trailblazing twin sisters Jean & Jane Ford during an era of rule-breaking revolution & free-flowing creativity, we’ve been making beauty radically feelgood with inventive solutions that pack a punch and serve a smile ever since. Today, we operate under luxury products group Louis Vuitton Moët Hennessy (LVMH) in more than 60 countries, with 3,000+ boutiques & service destinations (and growing!), plus 5,000+ trained Brow & Beauty experts worldwide.
We believe beauty should lift us up, never bring us down. To us, beauty is all about feeling good, saying yes to what brings us joy, and forgetting the rest.
At Benefit, we live by four pledges: to have fun, make our own rules, build real connections, and always invent creative solutions to unmet beauty needs.
Everyone is welcome here, and we’re committed to driving positive change worldwide. From creating global Employee Resource Groups to advancing sustainable packaging & practices, to giving back to women & girls through our Bold is Beautiful philanthropy program, we’re as passionate about doing good as feeling good.
Our people are our #1 priority. 💖 As a certified Great Place to Work in 34 countries (and counting!), the well-being, happiness, and growth of our teams come first. From flexible work conditions and health & wellness benefits to global career opportunities and access to LVMH resources (and employee sales 😊), we’re focused on helping our teams grow & make an impact—with plenty of perks along the way.
So, whether you want a beauty solution you can trust, you’re on the hunt for your dream job, or you just need a laugh, we’ve got what you need to feel good at Benefit. Because feeling good is always a good look.

Section iconCompany Overview

Phone number
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Benefit Cosmetics's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Benefit Cosmetics's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.