Strong Regional Presence Bennett Material Handling has established a solid local reputation serving the Minneapolis and St. Paul areas since 1965, positioning it well to expand within regional markets in the Midwest and capitalize on local loyalty.

Recognition and Credibility Receiving the 2022 Linde Dealer of Excellence Award enhances the company's credibility and brand prestige, which can be leveraged to attract new customers and solidify relationships with existing clients.

Technological Adoption Utilizing modern digital tools such as Google Ads, WordPress, and HubSpot indicates an active online marketing strategy, offering opportunities to increase lead generation through targeted digital campaigns.

Market Positioning As one of the top forklift equipment dealers in the Midwest with a specialized focus on total system solutions, Bennett is well-positioned to upsell existing clients and cross-sell complementary material handling solutions.

Growth Potential With a revenue range of up to 10 million and a relatively small team, there are opportunities to expand product offerings or services, such as forklift accessories or maintenance programs, to drive revenue growth and gain a competitive edge.